The Business Analytics concentration in the Business Administration major focuses on helping students identify business questions that can be resolved with data, and form meaningful insights that drive business decisions. Through cutting-edge methods and tools, such as Python, Tableau, SQL, machine learning and artificial intelligence, the business analytics curriculum covers structured and unstructured analytics, data wrangling, visualization, and Big Data methods. In a capstone experience, students will use everything they have learned to provide business analytics consulting on a real-world project.
In the Business Analytics profession, the knowledge and skills that are required to gather, manage, and interpret data to deliver business insights are vital to organizational success. Industries are looking for data-driven professionals who are effective communicators and enjoy problem-solving.
Admission Criteria:
Overall GPA – 3.0
120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.

