Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products and services to create exchanges that satisfy both individuals and organizations. Marketing professionals are interested in the buying behavior of consumers and organizations, and its relationship to the selling process. The marketing field includes new product development and innovation, pricing, market and competitor analysis, customer segmentation, marketing research, business development, advertising and public relations, retailing and sales, and marketing strategy.
Curriculum Overview
The marketing concentration provides students with the skills necessary to lead in environments where products, markets, and technology are rapidly changing. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.
The marketing concentration is designed to prepare students in the following areas:
- Identification of customers and opportunities
- Design of solutions and delivery of value
- Development of goods and taking them to market
- Communication with customers to ensure satisfaction and loyalty
Core courses deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their career interests.