Industrial Design is the professional service of creating and developing concepts and specifications that optimize the value, function and appearance of products and product systems to the mutual benefit of both user and manufacturer. This service is often provided in the context of a cooperative working relationship with other members of a development group.
Typical groups include management, marketing, engineering and manufacturing specialists. Industrial designers place special emphasis on human characteristics, needs and interests. These require particular understanding of visual, tactile, safety and convenience criteria. Industrial designers combine these considerations with practical concern for technical processes and requirements for manufacture; marketing opportunities and economic constraints; and distribution, sales and servicing arrangements. Industrial designers are guided by the awareness of their obligations to protect and promote public safety and well-being; to respect the environment; and to observe ethical business practices. Augmenting transdisciplinary practices, emerging areas of industrial design include design research and experience design.
Graduates with a Master of Industrial Design have career opportunities in four general areas; corporate design offices in manufacturing companies, design consulting firms, governmental agencies and educational institutions.

