Certificate in Marketing Analytics at Northeastern University

Northeastern University

United States of America, Boston

University Rank:#384

The Marketing Analytics at Northeastern University is a Full Time Certificate program offered on the Boston campus in United States of America. The program is delivered on campus in English and can be completed in 3 years. Students develop academic knowledge and practical skills that prepare them for future careers in this field. The next available intake starts on January 1, 2027.

About Certificate in Marketing Analytics

Marketing in today’s technology-driven environment requires a deep understanding of data—and how to leverage it to communicate effectively with your customers. With a Graduate Certificate in Marketing Analytics from the D’Amore-McKim School of Business, you’ll learn how to collect and analyze data to drive your marketing strategy and gain deeper expertise in the tools you need to master new media.

In this flexible, short-term program, you’ll explore how companies capture, process, and analyze large amounts of data to make business decisions, solve problems, and improve marketing efforts. Your graduate-level coursework, which consists of four to five courses, will focus on the role of data and technology as it relates to marketing planning. You’ll deepen your understanding of predictive analytics and evidence-based strategies and advance your computational, analytical, and strategic thinking skills.

When you are ready to pursue a full graduate degree at D'Amore-McKim—now or in the future—the credits you earn during the certificate program may be applied to eligible master’s programs, including the MS in Business Analytics and the part-time MBA. This is a valuable opportunity to turn your career-enhancing graduate certificate into a more advanced professional credential.

More Details

Unique Features

Develop critical analytics skills taught specifically from a marketing perspective.
Gain deeper expertise in digital marketing and trends in technology and new media—all part of Northeastern’s signature focus on the digital economy.
Select one additional elective beyond the required 12 credits to deepen your knowledge.
Build your confidence through Northeastern’s practice-oriented approach to learning—spearheaded by world-class faculty with significant industry experience.
Get expert career guidance from an experienced counselor at our Employer Engagement and Career Design Center.
Build the foundation for a master’s degree from Northeastern in the future—you may be able to apply your certificate credits to an eligible master’s degree at D’Amore-McKim or the College of Professional Studies.

Accreditation Information

Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.

Designed for professionals looking to sharpen their data skills in comtemporary marketing, the Graduate Certificate in Marketing Analytics prepares you to stay in step with today’s digital economy through a consistent focus on data analysis and evidence-based marketing strategy.

Develop critical analytics skills taught specifically from a marketing perspective.
Gain deeper expertise in digital marketing and trends in technology and new media—all part of Northeastern’s signature focus on the digital economy.
Select one additional elective beyond the required 12 credits to deepen your knowledge.
Build your confidence through Northeastern’s practice-oriented approach to learning—spearheaded by world-class faculty with significant industry experience.
Get expert career guidance from an experienced counselor at our Employer Engagement and Career Design Center.
Build the foundation for a master’s degree from Northeastern in the future—you may be able to apply your certificate credits to an eligible master’s degree at D’Amore-McKim or the College of Professional Studies.

Requirements and Admission Criteria for Certificate in Marketing Analytics at Northeastern University

Entry Requirements

Online application form
Application fee
Personal statement
Current resumé
One professional letter of recommendation
Academic transcript(s)
Permanent residency card (if applicable)

Admissions prerequisites:

U.S. bachelor's degree or equivalent
Undergraduate GPA of at least 3.0
Work experience

English language proficiency: English proficiency, both written and verbal, is necessary for success in D’Amore-McKim classrooms. For more information, review our admissions policies.

English Requirements

PTEMin 76
IELTSMin 8
TOEFLMin 108

English Program Requirements

Northeastern students will be exposed to not only a rigorous academic environment but also a fast-paced experiential one. In order to be successful in both, all first-year and transfer applicants, regardless of citizenship, must demonstrate proficiency in English to be considered for admission to Northeastern.

Once your application is submitted, received, and processed, you will be able to access your Application Status Check. If you are required to provide further information regarding your proficiency in English, you will be able to complete the requirement in several ways, depending on your familiarity with English, and the frequency with which you use English each and every day:

Non-native English-speaking applicants will be required to submit official and valid results from one of the following English Language Tests:
- C1 Advanced or C2 Proficiency (Cambridge English)
- Duolingo English Test (DET)
- IELTS Academic
- PTE Academic
- TOEFL Internt-based Test (CEEB Code: 3667) Northeastern will accept either the in-person version completed in a test center, or the TOEFL iBT Home Edition
However, based on your academic environment and the primary instructional language in either your high school or university, you may be eligible for a waiver. All waivers must be submitted through your Application Status Check. For additional information and to determine whether or not you are eligible for a waiver, please read the section below on waiving the English proficiency requirement.

Please note: Northeastern’s Admissions Committee reserves the right to request proof of English language proficiency from any applicant, regardless of citizenship or first language, at any time during the evaluation process.

Tuition and Fee Information for Certificate in Marketing Analytics at Northeastern University

Application Fee 75

How to Apply for Certificate in Marketing Analytics at Northeastern University

1.Create your application
Submit your application through The Common Application or the Coalition Application (both are accepted). Once you have created your application, please select Northeastern University to directly submit your application to us. Application fee of $75 or need-based fee waiver* *Northeastern accepts need-based fee waivers from the Common Application, the Coalition Application, as well as organizations such as the College Board and ACT, or in a written request from a school official.
2.Submit all required materials
Double check to make sure that you have submitted all required materials. Even if your application has been submitted, we cannot begin reviewing your file until all of your required materials have been received. For applicants applying for the 2022-2023 academic year, Northeastern University is test-optional and does not require standardized testing to complete an application for admission.
3.Check your application status
Within seven days of applying, you should receive a confirmation email containing your Northeastern University ID number and instructions for setting up your Application Status Check account. To ensure all of the necessary documents have been submitted, and for updates or information about your application, visit your application status check.

Certificate in Marketing Analytics at Northeastern University

Northeastern University

United States of America, Boston