The strategic communication track responds to changes in the journalism world in which print and digital media are converging and communication professionals are expected to have skills in a wide variety of traditional, digital and social media. This program gives students the ability to study in-depth the joint role of advertising and public relations in communicating topics and issues to target audiences as part of a solid liberal arts education.
Program Learning Objectives
The core competencies of the E.W. Scripps School of Journalism are aligned with the professional values and competencies formulated by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). As such, the faculty endorses the adoption of the ACEJMC goals. Journalism graduates should be aware of certain core values and be aÂble to:
- Apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located; _x000D_
- Demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications; _x000D_
- Demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts; _x000D_
- Present images and information effectively and creatively, using appropriate tools and technologies; _x000D_
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve; _x000D_
- Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity; _x000D_
- Apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work; _x000D_
- Effectively and correctly apply basic numerical and statistical concepts; _x000D_
- Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness; _x000D_
- Apply tools and technologies appropriate for the communications professions in which they work. _x000D_
