Old Dominion University offers the Bachelor of Marketing as a full-time degree delivered on campus at its main campus in Aberdeen, United States of America. Taught in English and completed over 4 years, the program equips students with the theoretical knowledge and practical skills required for marketing and related professional fields. The next available intake begins on August 28, 2027.

About Bachelor of Marketing

As a marketing major you join one of the most popular majors at ODU and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations.

Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.

Digital marketing concentration: Acquire the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines. Learn More
Marketing analytics concentration: Prepare for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data. Learn More
Concentration in professional sales: Learn persuasive communications, sales tactics, and sales management strategies to prepare for a career in sales and sales management. Learn More

Disciplines

Strome College of Business

Requirements and Admission Criteria for Bachelor of Marketing at Old Dominion University

Entry Requirements

Application and $50 fee
All prior Secondary/High School or College/University transcripts along with Diploma or Leaving Certificate.
Demonstrated English Language Proficiency
Financial Documentation (seeking F/J visas only)
Passport identification page
SAT/ACT standardized exams are optional, though highly recommended

Send all materials & correspondence to

International Admissions
Old Dominion University
2101 Dragas Hall
Norfolk, VA 23529 USA

Required Credentials

As a service to applicants, the Office of International Admissions evaluates all foreign academic credentials. All documents submitted during the application process become the property of Old Dominion University and cannot be returned.

Transcripts, translations and standardized tests must be official, sealed, stamped by the institution or testing agency and sent directly to the Office of International Admissions at Old Dominion University.
Testing authorities may include the Registrar or the Principal/Controller of Examinations.
When English is not the language of instruction, academic transcripts and course descriptions are required in both English and one's native language. Certified official translations by a licensed or professional translator must accompany academic documents not written in English. Translations of official documents completed by the student will not be accepted.
A complete application and supporting credentials must be received by the stated term deadline, or admission consideration will be applied to the next available semester.
Once submitted, no additional documents can be uploaded through the online application. If you wish to include additional credentials, attach and send them directly to [email protected]. Please be sure your name and date of birth are clearly indicated in the email subject line.

English Requirements

PTEMin 53
IELTSMin 6.5
TOEFLMin 79

Career Opportunities after Completing Bachelor of Marketing

Careers

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn–half of those surveyed earned above the median salary, and half earned below.

Market Research Analysts and Marketing Specialists

$71,450 Median Salary

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Online Merchants

$75,740 Median Salary

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Public Relations Specialists

$67,990 Median Salary

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Marketing Managers

$145,620 Median Salary

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Tuition and Fee Information for Bachelor of Marketing at Old Dominion University

Application Fee 50

How to Apply for Bachelor of Marketing at Old Dominion University

Your Choice

The Common Application, which allows you to complete one application and designate it to be used for multiple institutions, OR the new Old Dominion University Application. The choice is yours.

Our Commitment

Whichever method you choose, the admissions staff at Old Dominion University is committed to processing your application in a timely manner. Questions concerning the admissions process may be directed to [email protected], 757-683-3685. Questions relative to The Common Application need to be directed to the Help Center found at commonapp.org

Old Dominion University does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and activities. Visit https://www.odu.edu/equity for more information.