Bachelor of Marketing at Portland State University

Portland State University

United States of America, Aberdeen

University Rank:#1201

Portland State University offers the Bachelor of Marketing as a full-time degree delivered on campus at its main campus in Aberdeen, United States of America. Taught in English and completed over 4 years, the program equips students with the theoretical knowledge and practical skills required for marketing and related professional fields. The next available intake begins on September 26, 2027.

About Bachelor of Marketing

Acquire big-picture vision-and big opportunities-in our marketing program.

Marketing is all about value creation, delivery, and capture-and few marketing degrees are better connected than Portland State University. Our marketing program is housed within a nationally ranked business school and plugged into Portland's world-class marketing and retail community, giving you a 360-degree perspective on marketing trends, tools, and strategies. You'll learn from an internationally renowned marketing faculty and industry pros and get hands-on workplace experience, earning a marketing degree that integrates creativity with data fluency, analytical skills, and overall business acumen. Because it's so broad, PSU's marketing degree prepares you for a wide range of marketing careers in diverse settings, from businesses to nonprofits and the government sector. And our marketing degree helps you gain the big-picture vision to play strategic roles and advance into leadership positions.

Marketing: Why

Access to Portland's dynamic, fast-growing, and high-profile marketing and retailing sector
Partnerships with industry leaders like Pepsi-Cola, Nike, Columbia, Adidas, Whole Foods, Weiden & Kennedy, Hershey, Intel, Kroger, Starbucks, Amazon, and P&G
On-campus opportunities via Center for Retail Leadership, student-led advertising agency (FIR), and Marketing & Advertising Club
Industry-specific certificates in Athletic and Outdoor and Food, Beverage and Goods
More than 800 business internships and jobs posted to PSU students each year by corporations, nonprofits, government agencies, and other organizations
Four consecutive years on U.S. News & World Report's "Most Innovative Universities" list
Nationally ranked business school that holds elite dual accreditation from the Association to Advance Collegiate Schools of Business (AACSB)

Disciplines

The School of Business

Requirements and Admission Criteria for Bachelor of Marketing at Portland State University

Entry Requirements

General Secondary Education Certificate/Exam (Tawjihi), Overall average greater than 80%

English Requirements

PTEMin 53
IELTSMin 6
TOEFLMin 71

Career Opportunities after Completing Bachelor of Marketing

You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU's rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:

Account management
Category management
Marketing analytics
Product/service management
Digital marketing
Web design
Market research
Public relations
Professional selling
User experience design
Social media management
Event management
Media buying

Marketing Degree Curriculum

Some marketers work at a broad strategic level, while others focus on designing and executing specific tactics. PSU's marketing degree equips you to do both. More important, you'll learn to collaborate effectively with marketing teammates, and with colleagues in other parts of the organization. You can customize our marketing degree to fit your own interest, but all marketing majors develop strong writing, communication, research, and critical reasoning skills.

Course subjects in the marketing degree include:

Consumer behavior
Marketing research
Retailing
Marketing strategy and management
Digital marketing
Social media
International marketing
Sales management
Advertising management

Download the Marketing Sequence Sheet for additional details about prerequisites, requirements, credits, and suggested sequences.

Tuition and Fee Information for Bachelor of Marketing at Portland State University

Application Fee 60

How to Apply for Bachelor of Marketing at Portland State University

Submit Your Application and $60 Application Fee

Go to Portland State University's online application system and select Create Account. If you have already started an application, or created one for a past term, select Log In.

Submit Academic Records

You are required to submit complete academic records. We accept high school transcripts, grades and other relevant academic records along with your graduation certificate, diploma or exam results or certificates. If you have taken any college or university classes, submit transcripts from all colleges or universities attended. You can submit unofficial transcripts from non-U.S. institutions for review of your application and to receive an admission decision. Official transcripts are required for enrollment, see our official records policy for details.

Electronic Submission: Transcripts may be submitted via Parchment or sent directly from a school official to [email protected].

In Person Submission: You can bring these directly to our office upon arrival to Portland State.

Mail Submission: Submit official transcripts in their original sealed envelopes from all schools attended and mail them to PSU at the address below.

Portland State University
Office of Undergraduate Admissions
PO Box 751
Portland OR 97207-0751

Submit Evidence of English Language Proficiency

Request official test results to be sent directly to Portland State University by ETS (TOEFL), PTE, or IELTS. Students who meet the academic requirements for admission to PSU, but have not yet met English proficiency requirements, will be admitted to PSU and placed into one of our ESL programs. Review PSU’s English Language Proficiency Requirements for more details.

TOEFL Code: 4610, department code 00
SAT Code: 4610

Check Your Application Status

If you have submitted an application to Portland State University, you can log in to PSU's application portal to review the status of your application. You will be notified via email for each document you submit and your admission decision.

If you are not receiving email communications from Portland State University, be sure to check your @pdx.edu email account. Once you set up your student account all communications will be sent to that email address. If you are not receiving information from us in any email inboxes, please contact us at [email protected].

Bachelor of Marketing at Portland State University

Portland State University

United States of America, Aberdeen