If you enjoy working with data, and want to use big data systems to improve efficiencies and create value for your company, then the Krannert School of Management's Business Analytics and Information Management (BAIM) program is for you!
The program was created to prepare highly capable graduates to pursue promising careers in the data-driven economy. BAIM leverages Purdue University's strengths in STEM and Krannert's well-earned reputation in quantitative methods and management information systems.
As a BAIM major, you will learn how to query and manipulate data to translate analytic insights into business values. Currently, there is a gap in the business world: data scientists with technical training focus on perfecting their analytics models, but are unable to effectively communicate how data can help solve complex business problems. This cross-discipline major will teach you how to bridge that gap. Want to help a major retailer use the behavior data of their customers? How about aiding a global supply chain by using GPS transportation data and weather data?
Krannert faculty emphasize analytics fluency; data management; computer programming skills and familiarity with software tools; communication and visualization skills; and industry-specific knowledge and analytics models.
