Bachelor of Marketing at Purdue University

Purdue University

United States of America, West Lafayette

University Rank:#88

Purdue University offers the Bachelor of Marketing as a full-time degree delivered on campus at its main campus in West Lafayette , United States of America. Taught in English and completed over 4 years, the program equips students with the theoretical knowledge and practical skills required for marketing and related professional fields. The next available intake begins on August 21, 2027.

About Bachelor of Marketing

Marketing is positioning a product to be competitive in the marketplace. Successful product positioning means that a firm must be able to define a target market, effectively communicate the value of the product and make the product widely available at an attractive price. The process is the same whether it is a new product or the reinvention of a classic. The world of marketing is constantly changing, with new products, new consumers and new ways to connect the two.

You will learn communication, teamwork and analytical research skills with real-world problems in case-based marketing classes. Combining analytical and creative skills, you'll be prepared to conduct market research, analyze trends, or develop a new product or service. You'll learn to think "big picture" as you create marketing strategies to develop the sales revenue for your firm.

Krannert graduates are prepared for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations in companies like Nielsen, PepsiCo, General Electric, Amazon, Deloitte, and Eli Lilly.

Disciplines

Krannert School of Management

Requirements and Admission Criteria for Bachelor of Marketing at Purdue University

Entry Requirements

For most first-time college students (future freshman) a complete application includes:

The application itself
Purdue-specific questions from the application
Self-reported high school grades
Self-reported ACT or SAT test scores*
Proof of English proficiency (for citizens of non-English speaking countries)
The application fee (or qualified fee waiver)

Students apply to Purdue using the Common Application. This application requires you to provide a personal essay and answer Purdue-specific questions. View current essay questions.

We accept SAT or ACT scores and have no preference on which test is taken. You may report the best scores from across different tests. If able, you should take one or the other in the spring of your junior year in preparation for the November 1 Early Action deadline that encompasses scholarship consideration.

When you apply, you are able to report best components from different test dates. School codes for Purdue West Lafayette: ACT – 1230; SAT – 1631.

*For Spring, Summer, and Fall 2023, Purdue is test flexible. This means that if a student can take an SAT or ACT, we prefer they do so. However, we recognize that possible cancellations and postponement of national standardized tests due to pandemic restrictions may be impacting students’ applications. With that in mind, we will move forward and review any application from a student who is unable to take a standardized test.

Looking ahead: In 2024, Purdue will return to requiring the SAT or ACT test score(s) for admission consideration.

English Requirements

IELTSMin 6.5
TOEFLMin 80

Career Opportunities after Completing Bachelor of Marketing

Job titles of recent Krannert graduates:

Marketing analyst for a global performance marketing firm
Marketing manager for a US-based IT security consulting firm
Marketing strategist for a national retail chain
Marketing analyst for a global signal transmission manufacturer

Tuition and Fee Information for Bachelor of Marketing at Purdue University

How to Apply for Bachelor of Marketing at Purdue University

The steps to apply to Purdue are relatively simple.

Complete and submit an online application.
Pay attention to and meet application deadlines.
Make sure we receive all material required for your application to be complete.

Bachelor of Marketing at Purdue University

Purdue University

United States of America, West Lafayette