- Build vast alumni and professional connections, and participate in exciting extracurricular activities and opportunities, including national and international marketing competitions.
- Join the RIT Marketing Club, an American Marketing Association collegiate chapter, which hosts company tours, guest speakers, networking opportunities, and conferences.
- Latest industry trends and software taught by top faculty and industry practitioners with leadership from the Marketing Advisory Board
- Industry-driven curriculum encompasses new media marketing, social media analytics, search engine optimization, and data visualization.
Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT's marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You'll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization's success.
What is Marketing?
Marketing is strategic communication between an organization and its customers. And, it can have multiple goals. Marketing can raise awareness of a product or service, help acquire new customers, generate sales leads, build brand reputation, boost brand engagement, establish an organization as a through-leader, reaffirm value for consumers, grow a social media presence, and more.
To be truly effective at marketing, a marketing professional must:
- Understand their audience: Through in-depth consumer research, marketers can gain deep and profound insight into who is buying their products and services, and why.
- Identify the needs/goals of customers: Understanding what consumers need and why can help marketers discern how these opportunities can lead to new or revised product lines and services.
- Build trust and communicate information: Sharing product benefits and value enables consumers to make informed decisions on products and services.
- Boost brand awareness: Engagement in your brand tells you that your audience is listening, watching, and interested in what you're doing.
Marketing Courses
In RIT's marketing degree, you will gain a solid understanding of the business activities that fall under the marketing umbrella. These include learning how to identify and select target markets; the development, placement, and promotion of goods and services; the management of relationships among organizations and their customers, and analyzing the successfulness of marketing campaigns and activities.
You'll study business-consumer relationships from multiple angles as you learn about the power and influence of internet marketing, social media, search engine optimization (SEO), search engine marketing (SEM), and data analytics on consumer awareness and behavior. Course work also covers professional selling and international marketing. You'll also gain practical experience creating strategic marketing plans. Through a range of projects, you'll learn to work independently and in teams to solve marketing challenges. Through classroom experiences and your work on real and simulated business challenges, you'll develop leadership and communication skills. You'll gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. You'll graduate ready to create and critically evaluate strategic marketing plans.
Combined Accelerated Bachelor's/Master's Degrees
Today's careers require advanced degrees grounded in real-world experience. RIT's Combined Accelerated Bachelor's/Master's Degrees enable you to earn both a bachelor's and a master's degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.
+1 MBA Early Acceptance Pathway: Successful RIT applicants who are offered admission into the BS degree in marketing as an incoming first-year student may also be offered conditional early acceptance into the +1 MBA Early Acceptance Pathway. This option enables you to earn both your BS degree and an MBA in as little as five years of study. Learn how the +1 MBA Early Acceptance Pathway can help you add a competitive advantage to your studies.
+1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor's degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.