Bachelor of Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology

    Bachelor of Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology

    Bachelor of Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology

    Study Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology, a Bachelor degree offered at its main campus in Rochester , United States of America. This Full Time program is delivered on campus in English and takes approximately 4 years to complete. Students benefit from a structured learning experience designed to build both theoretical knowledge and practical experience. The next intake is scheduled for September 2, 2027.

    About Bachelor of Visual Media Option - Photographic and Imaging Arts

    The visual media option allows students to integrate the graphic communications professions of photography, media design, and business. Most visual media students earn a minor in business. This option prepares students for a career as a visual media specialist or other professional positions that have a demand for photographically skilled professionals who can work effectively with graphic designers, print media specialists, multimedia and social media professionals. This option is part of the photographic and imaging arts BFA program.

    The visual media curriculum emphasizes photographic proficiency, in both photographic and digital imaging techniques, and has two specialized focuses on media design and business (management and/or marketing). Students also may utilize electives to broaden their interests.

    This option is ideal for students who wish to experience various aspects of the graphics industry. Students are strongly encouraged to spend time in internships to strengthen their education and to gain hands-on experience. Upon graduation, students are diversely skilled visual media professionals who are ready to enter an exciting career in photography, media design, business management, marketing (including art directing and project management), social media, or advertising.

    Requirements and Admission Criteria for Bachelor of Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology

    Entry Requirements

    For all bachelor’s degree programs, a strong performance in a college preparatory program is expected. Generally, this includes:

    • 4 years of English
    • 3 years of social studies and/or history
    • 3-4 years of mathematics
      • Specific math requirements are detailed by college below
    • 2-3 years of science
      • Specific science requirements are detailed by college below
    • Completion of a High School Diploma or its equivalence

    Homeschooled Students
    RIT has a history of admitting academically talented students from homeschool settings. In the absence of consistent homeschooling standards nationally and globally, guidelines have been developed for homeschooled students seeking RIT admission.

    English Requirements

    • PTEMin 58
    • IELTSMin 6.5
    • TOEFLMin 79

    Career Opportunities after Completing Bachelor of Visual Media Option - Photographic and Imaging Arts

    Typical Job Titles

    Art DirectorBranding Specialist
    Business Owner and EntrepreneurBusiness Strategist
    Graphic DesignerPhoto and Graphics Editor
    PhotographerProject Manager
    Social Media StrategistWeb App and Print Designer

    Cooperative Education and Internships

    What's different about an RIT education? It's the career experience you gain by completing cooperative education and internships with top companies in every single industry. You'll earn more than a degree. You'll gain real-world career experience that sets you apart.

    Co-ops and internships take your knowledge and turn it into know-how. Co-op in the College of Art and Design provides hands-on experience that enables you to apply your artistic capabilities in dynamic professional settings while you make valuable connections between classwork and real-world applications.

    Visual Media Internships: Students in the visual media option apply for internships with some of the nation's most respected print and online photographic, graphic design firms, and printing/publishing venues. They work behind the camera or in creative collaboration in a variety of professional photo and multimedia environments and have the opportunity to learn firsthand from photographers, picture editors, art directors, publishers, designers, and other professionals. Students receive assistance from their professors, as well as from the Office of Career Services and Cooperative Education, in identifying and applying for internships, which provide real-world work experience and is an invaluable part of students' educational experience.

    Career Opportunities in Visual Media

    Visual media graduates go to work as graphic designers, multimedia designers, picture editors, social media and app developers, web designers, and advertising project managers. Recent employers include companies such as Crate and Barrel, Zipcar, Geico, MLB.com, and organizations such as Habitat for Humanity, CURE International, and the Museum of Modern Art.

    Creative Industry Day

    RIT's Office of Career Services and Cooperative Education hosts Creative Industry Day, which connects students majoring in art, design, film and animation, photography, and select computing majors with companies, organizations, creative agencies, design firms, and more. You'll be able to network with company representatives and interview directly for open co-op and permanent employment positions.

    Tuition and Fee Information for Bachelor of Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology

    Application Fee 65

    How to Apply for Bachelor of Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology

    Ways to Apply

    • Common Application
    • RIT Application


    Statement on Ethical and Fair Admissions Practices
    The Office of Undergraduate Admissions continues to put students first in the admissions process. We continue to use fair and ethical practices as we recruit, review applications and counsel our prospective students and their families. Our admissions officers support and promote ethical responsibility with our colleagues in the admission profession.

    Manage Application

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    Bachelor of Visual Media Option - Photographic and Imaging Arts at Rochester Institute of Technology
    Rochester Institute of Technology
    Rochester Institute of Technology
    United States of America

    United States of America, Rochester

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