- The business analytics master's degree is a natural extension of RIT's top-ranked management information systems program.
- Acquire broad and in-depth training in multiple disciplines related to business analytics, including management information systems, marketing, accounting, finance, management, and engineering.
- Gain control of Big Data to deliver powerful analytics solutions to help companies make better business decisions.
- Students have the opportunity to receive an advanced certificate in accounting and financial analytics.
Today's businesses collect an incredible amount of data from nearly every customer touchpoint, from point-of-sale transactions, customer service interactions, social media feedback, search engine entries, market research activities, sales data, demographic information, and more. Right now, only a tiny portion of this data is analyzed and used to guide and inform business decisions. By earning a business analytics master's degree, you'll become skilled in using big data to create powerful solutions to help companies increase sales, reach new customers, develop new products, enhance customer experiences, and more. The program is available on-campus, or you may complete our online business analytics degree.
RIT's Business Analytics Master's Degree: On-Campus or Online
This is a career-focused, business analytics master's degree developed in conjunction with top employers–such as Intuit, Excellus, and PriceWaterhouse–and designed to help you understand and connect contemporary analytics technologies with today's business practices. You'll develop the advanced skills needed to conduct the descriptive, diagnostic, predictive, and prescriptive analysis of information as you learn to manage data and analytics in a range of business settings
Offered both on-campus and online, the program will empower you to turn big data into actionable intelligence. At the intersection of business and data science, business analytics harnesses the power of data analysis to drive and optimize business performance, strategy, and operations.
Business Analytics Courses Packed With High Demand Skills
In RIT's business analytics master's degree, you'll acquire broad and in-depth training in multiple disciplines related to business analytics. You'll study accounting information and analytics, advanced business analytics, financial analytics, business intelligence, and marketing analytics. In addition, you will select from analytics elective courses in topics such as predictive analytics, information systems design, data management and analytics, categorical data analysis, and more. You will learn:
- Both broad and in-depth training in technical, analytical, and operational areas
- How to use emerging technologies and practices in multiple disciplines including management information systems (MIS), marketing, accounting, finance, management, and engineering
- How to interpret your findings and communicate your insights clearly
- How to apply your skills to influence organizational optimization and outcomes
The curriculum is designed to focus on on-demand skills, including:
- Analytics: Data visualization and tableau skills are growing by 87%; machine learning by 102%.
- Data Science: Demand for deep learning skills will grow 135%, and AI skills are growing by 128%.
- Software, Systems, and Technology: Demand for SAP skills is growing by 78%; Python and R by 61%.
- Industry-Specific Applications: SAS skills are found in half of marketing analytics job postings.
Learn in High-Tech Analytics Labs
You'll pair your master's in business analytics with access to two high-tech labs. The Sklarsky Center for Business Analytics, a modern, interactive lab that features Bloomberg Terminals and the most advanced analytics software. The REDCOM Active Learning Collaboratory supports interactive learning and features CISCO Telepresence for connecting interactively with RIT's global campuses in China, Croatia, Dubai, and Kosovo, and our corporate partners around the world.
Careers in Business Analytics
With RIT's business analytics master's degree you'll graduate prepared to launch your career in business analytics in positions that range from marketing research, analytics, and consulting; digital analytics; web intelligence and analytics; accounting and financial analytics and risk management; supply chain analytics; customer analytics; and consulting.
Students are also interested in: Accounting and Analytics MS, Information Technology and Analytics MS, Data Science MS, Business Administration MBA, Applied Statistics MS

