Graphic communication increases a business's effectiveness in communicating ideas, instructions, and concepts. Today's organizations need professionals who understand the value of information design and recognizes the many ways it can be used to positively impact the bottom line. In the media arts and technology program, you will learn to leverage emerging digital technologies to your advantage. With a management focus, technical expertise, and comprehensive knowledge of how to drive the graphics process from concept through completion, you will be an attractive prospect in a wide range of industries, including education, engineering, marketing, research science, human resources, public relations, and more.
A Media Master's Degree Designed for Today's Digital Environment
Media arts and technology is a one-year media master's degree in which you will develop relevant knowledge and skills with a technical emphasis and a business-oriented approach. You will learn to recognize new ways of operating and identifying emerging technologies to meet and exceed evolving market demands, and you'll become a leader in the improvements of cross-media products and processes. The program provides you with the ability to create meaningful and measurable changes in graphic communications through applied cross-media initiatives. The degree requires a capstone project that allows you to develop and demonstrate in-depth knowledge in a specific topic area. Led by senior faculty, the capstone project is designed to prepare you to showcase your knowledge of innovation in today's rapidly evolving media landscape.
Digital Media Courses
The media arts and technology degree includes a curriculum that concentrates on the latest digital technologies, processes, and strategies that allow you to employ a deep knowledge of print, web, mobile, and social media workflows to solve communication problems. You will:
- understand the creation, workflow, and output of digital media files, using a range of media devices including digital cameras, smartphones, 2D/3D scanners, and audio and video recording devices;
- gain an overview of critical trends and issues related to the graphic communications and imaging industries;
- explore and understand digital asset and content management;
- learn concepts in project management as they apply to leading cross-media projects and teams; and
- examine how media has evolved and how it has responded to changes in digital technology and social habits.
Elective courses enable you to explore additional areas of interest in graphic communication, media arts and sciences, and digital technologies. The diverse expertise of our faculty assures a breadth of relevant experience on issues and trends across the graphic communications field. The program aims to create a collaborative environment where you will combine course work with access to faculty expertise, staff support, and extensive facilities to extend your current knowledge base.
As part of RIT's media master's degree, you'll complete a capstone project, which enables you to design, develop, and demonstrate your extensive knowledge in a specific topic related to graphic communications. You'll complete original work through experiments, comprehensive case studies, surveys, focus groups, and research analysis. Outcomes from the capstone experience result in tangible solutions, such as the innovation of a process, recognizing unmet customer needs, solving cross-media issues, or identifying resources required for business transformation or media solutions.
Students are also interested in: Print and Graphic Media Science MS, Visual Communication Design MFA, Communication MS