If commercials, ads in apps, and billboards are what come to mind when you think of "marketing," that's only scratching the surface. Marketing encompasses everything from developing a product/service/idea and deciding its price to determining where to sell it, how to get it there, and what it should look like on the shelf. But there's more: the marketing field also includes brand management, market research, and analysis of data related to business decisions. Of course, advertising, sales, and social media play a part in marketing too, along with so much more.
Whether you see yourself as creative or analytical, or a mixture of both, the Bachelor of Business Administration in marketing from Sam Houston State University will prepare you to work in all aspects of the marketing process.