Bachelor of Visual Communication Design at San Francisco State University

The Bachelor of Science in Visual Communication Design encompasses and integrates graphic design and interactive design while offering additional study addressing advanced concepts and a changing technological landscape. Students are prepared to collaborate with other design disciplines in technology, user experience, and creative problem-solving.

The BSVCD program's learning objectives strive to enable students to:

1. Demonstrate knowledge in design literacy: history, trends, practices
2. Demonstrate knowledge in theory and principles of perception, visual language, and cultural context.
3. Demonstrate proficiency in industry methods and approaches through a portfolio of completed design projects including:
   1. Design process
   2. Industry-relevant technical skills and tools.
   3. Ability to adapt and respond nimbly to emerging forms, media, tools, and methods
   4. Prototyping
   5. The Iterative process
   6. Research
   7. Creative thinking, problem-solving, and the ability to work collaboratively
4. Be able to articulate design problems and processes
5. Demonstrate proficiency in presentation (written, verbal and visual) and will be able to frame their work through effective storytelling and communication
6. Be able to effectively give and incorporate constructive feedback
7. Demonstrate proficiency in graphic design skills including: typography, composition, form
8. Demonstrate proficiency in user experience design including system design, interactive prototyping, research, and user testing
9. Have exposure to, and the ability to design for, emerging media
10. Develop the programming literacy to collaborate with computer engineers/developers