Bachelor of Advertising - Strategic Brand Management Specialization at Southern Methodist University

Southern Methodist University

United States of America, Dallas

University Rank:#1001

Duration48 month(s)

Tuition Fee

USD 51,598 / Year

Apply DateJanuary 15, 2027

Next IntakeAugust 24, 2026

Advertising - Strategic Brand Management Specialization

Southern Methodist University offers the Bachelor of Advertising - Strategic Brand Management Specialization as a full-time degree delivered on campus at its main campus in Dallas , United States of America. Taught in English and completed over 4 years, the program equips students with the theoretical knowledge and practical skills required for advertising - strategic brand management specialization and related professional fields. The next available intake begins on August 24, 2026.

About Advertising - Strategic Brand Management Specialization

Overview TAI is located in a top-five media market that affords many opportunities for industry experience through internships and guest lectures, industry field visits, directed study, and an annual lecture series. Students in the Advertising - Strategic Brand Management Specialization program at Southern Methodist University may also choose to study abroad, through advertising classes offered at SMU-in-London and other SMU-approved programs. Small classes ensure personal attention from the advertising professors, all of whom are prominent scholars and industry leaders. In-depth projects and internships prepare students for careers as account executives, account planners, media planners, art directors, copywriters and brand managers. I want to find another Bachelor Course

The Advertising - Strategic Brand Management Specialization program at Southern Methodist University trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments, design studios and more.

Disciplines

Digital MarketingVisual ArtsDigital Communication

Requirements

English Requirements

IELTSMin 6.5
TOEFLMin 90

Other Requirements

1Completed applicationCompleted Early Decision Agreement Form (if applying Early Decision)$60 nonrefundable application fee Official high school transcriptSMU Financial Statement form (for non-U.S. citizens or permanent residents). This form will be available in the applicant's admission portal once their application has been submitted.Official TOEFL scores

Fee Information

Advertising - Strategic Brand Management Specialization

Southern Methodist University

United States of America, Dallas