Bachelor of Marketing at Temple University

Temple University

United States of America, Philadelphia

University Rank:#721

The Marketing at Temple University is a Full Time Bachelor program offered at the university's main campus in Philadelphia, United States of America. The program is delivered on campus in English and can be completed in 4 years. Students develop academic knowledge and practical skills that prepare them for future careers in this field. The next available intake starts on August 28, 2027.

About Bachelor of Marketing

Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University's Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.

Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include

Consumer Insights,
Digital Marketing,
Retailing and
Sales Force Effectiveness.

Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your rÃ©sumÃ©, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.

Requirements and Admission Criteria for Bachelor of Marketing at Temple University

Entry Requirements

1. Official high school and/or university transcripts with English translations (required)

Your application must include all official and original academic records from any school: secondary high school, college, or university you have ever attended.

If you are attending a high school curriculum that is four years, Temple University reviews grades 9-11 as well as your current progress in 12th grade (term/quarter/semester/predicted) or your final transcript if you completed high school.

If you are attending a high school curriculum that is only three years, we strongly recommend you submit the final year of your middle school as well.

2. Test options

First-year Applicants

Option 1: Apply without standardized testing

At Temple University we are pleased to offer applicants a test-optional solution for submitting their application. Test-optional means that you are not required to submit ACT or SAT for admission consideration and is typically chosen by students who feel their test scores do not accurately reflect their academic abilities or who were not able to take SAT or ACT tests due to circumstances outside of their control.

Applicants who choose this option are equally eligible to receive merit scholarships.

Option 2: Apply with standardized testing. Submit official SAT or ACT results. These must be sent officially from the testing agency.

Unsure about whether or not to submit testing? Contact [email protected].

All applicants, regardless of which option they choose, should review the English language proficiency test scores section to determine whether they are required to submit English language proficiency scores to support their application.

Transfer Applicants

If you have at least 15 college-level credits, SAT/ACT scores (or other standardized tests) are usually not required for transfer admission unless our Admissions Office specifically requests them.

Please note that proof of high school graduation may be required and English language proficiency test scores may be required.

The average GPA for incoming fall 2022 transfer students was 3.21. All applicants are reviewed for admission but we prefer that students have a 2.50 or higher GPA.

3. Letters of Recommendation (optional)

If you submit letters of recommendation, please request letters from individuals, such as a high school teacher or advisor, who can speak to your academic abilities and accomplishments. Please send no more than two letters to [email protected] or through the Common Application.

English Requirements

PTEMin 53
IELTSMin 7
TOEFLMin 79

Career Opportunities after Completing Bachelor of Marketing

Marketing majors are in demand across all business sectors, giving students a diverse array of opportunities to pursue from a variety of fields and a broad range of companies.

- Advertising, including media planning, social media or account management
- Customer relationship management
- Data analytics
- Direct marketing
- Digital marketing
- International or global marketing
- Logistics and supply chain management
- Marketing management
- Marketing research and consumer insights
- Nonprofit marketing coordination
- Sales and sales management
- Wholesaling and retail management, including buying and allocations

Tuition and Fee Information for Bachelor of Marketing at Temple University

Application Fee 55

How to Apply for Bachelor of Marketing at Temple University

1. Make an application plan.

If you’re a first-year applicant, you’ll first want to pick a deadline goal and decide if you’d like to apply Early Action (due Nov. 1) or Regular Decision (due Feb. 1).

2. Apply using the Common Application.

Temple exclusively uses the Common Application. When completing your application for Temple, be sure to indicate whether you’re applying Early Action or Regular Decision if you’re a first-year applicant. Even if you apply before or by the Early Action deadline, you still must indicate Early Action on your application to ensure you will receive an admissions decision early. Transfer applicants do not need to select a deadline preference.

There’s an application fee of $55, which you will submit at the same time as the Common Application unless you qualify for a waiver.

Bachelor of Marketing at Temple University

Temple University

United States of America, Philadelphia