Master of Marketing Research and Analysis at Texas State University

The Marketing Research and Analysis at Texas State University is a Full Time Master program offered at the university's main campus in Aberdeen, United States of America. The program is delivered on campus in English and can be completed in 1 year. Students develop academic knowledge and practical skills that prepare them for future careers in this field. The next available intake starts on June 1, 2027.

About Master of Marketing Research and Analysis

Overview Marketing research and analytics are used by companies to link information about products, customers and markets to financial metrics like sales, margin, and EBITDA (earnings before interest, taxes, depreciation, and amortization). Further, McKinsey & Company claims that marketing and sales leaders need to use analytics since companies that effectively use data will improve productivity and profitability. Marketing research is increasingly being incorporated into the strategic planning function by organizations. This shift is increasing the scope and demand for marketing managers with strong research skills as well as the need for market research analysts and survey researchers. Marketing Research and Analysis is offered at Texas State UniversityKey facts:As technology advances and data collection becomes the primary source for managerial decisions, a need has evolved for a managerial workforce with advanced degrees in marketing to be able to make effective use of this vast amount of data coming into the organization. These marketing research and analysis functions are a critical part of modern marketing in organizations. Effective organizations are making decisions based on facts and these facts are gleaned from analysis of incoming data. More and more organizations are using marketing analytics and digital marketing. There is an unmet need for marketing professionals who can interpret and relate that data to marketing decisions as well as make marketing decisions in an increasingly digital marketplace. I want to find another Master Course

The M.S. major in Marketing Research and Analysis at Texas State University is a specialized degree program that helps to fill the disconnect between marketing practice and marketing education.

Disciplines

MarketingDigital MarketingBusiness Intelligence & Analytics

Requirements and Admission Criteria for Master of Marketing Research and Analysis at Texas State University

Academic Requirements

gpa
gre
gmat

English Requirements

IELTSMin 6.5
TOEFLMin 78

Other Requirements

1completed online application$55 nonrefundable application fee or$90 nonrefundable application fee for applications with international credentialsbaccalaureate degree (preferably in business administration or a related field) from a regionally accredited universityofficial transcripts from each institution where course credit was granteda competitive GPA in the last 60 hours of undergraduate course work knowledge of business functionsofficial GMAT or GRE (general test only) with a competitive scoreresponses to specific essay questions on the statement of purposeresume/CV detailing work experience, extracurricular and community activities, and honors and achievementsthree letters of recommendation

Tuition and Fee Information for Master of Marketing Research and Analysis at Texas State University

Master of Marketing Research and Analysis at Texas State University

Texas State University

United States of America, Aberdeen