The Bachelor of Business Administration (BBA) in Strategic Design and Management introduces you to design strategies and business practices through studio-based projects, seminar courses, and liberal arts. This interdisciplinary program prepares you for entrepreneurial and management positions in fashion business and creative industries. Courses examine the essentials of marketing, communication, innovation, financial management, strategic management, product development, ethical business, and global practices, preparing you for success in a range of professional fields.

The Strategic Design & Management is a Bachelor degree offered by The New School at its main campus in New York City, United States of America. The program is delivered on campus as a Full Time course in English and requires approximately 4 years to complete. Students study at the university's main campus while gaining the knowledge and practical experience expected for this area of study. The next intake is available from August 28, 2027.
About Bachelor of Strategic Design & Management
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Fashion & Luxury Management
Develop analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries, as well as art, design, and other contemporary creative fields.
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Sustainable Solutions
Develop new business models and entrepreneurial solutions that respond to social and environmental challenges in fashion and other creative industries.
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Real-World Projects
Engage in workshops, projects, and internships - some with BFA Fashion Design students - that give you hands-on experience with local and global business challenges.
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Cultural Immersion
Take advantage of French language courses that help you develop the communication skills needed for local internships and post-graduation job opportunities.
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Professional Engagement
Access projects and job opportunities with a wide range of companies and institutions in Paris, home to the world's leading high-end fashion brands and cultural organizations.
Requirements and Admission Criteria for Bachelor of Strategic Design & Management at The New School
Entry Requirements
- Admission Requirements: International applicants are required to follow all admission procedures for U.S. citizens and permanent residents. Please pay special attention to the transcript requirements for applicants with foreign credentials.
- Transcripts: Review the admission procedures for U.S. citizens and permanent residents. Please pay special attention to the transcript requirements for applicants with foreign credentials.
- TOEFL, IELTS, and PTE, Cambridge English, or Duolingo: A TOEFL, IELTS, or PTE, Cambridge English, or Duolingo score is not required for applicants whose primary language is English or who have earned a four-year degree from a U.S. college/university or from a university where English is the primary language of instruction. Test score requirements are outlined in the application instructions.
- English Language Writing Diagnostic Examination: At Orientation, The New School for Social Research will administer an English Language Writing Diagnostic Examination to all newly enrolling international students who do not meet the criteria for exemption from the TOEFL requirement. Based on the results of this examination, students may be asked to take a supplemental writing course at no cost. The New School maintains the right to require English proficiency testing when deemed necessary.
English Requirements
- PTEMin 68
- IELTSMin 7.5
- TOEFLMin 100
Tuition and Fee Information for Bachelor of Strategic Design & Management at The New School
How to Apply for Bachelor of Strategic Design & Management at The New School
- Select your college. Not sure which college at The New School is right for you? Explore your options.
- Follow the specific application instructions. Once you've selected your college, review the application instructions and requirements for your program of interest.
- Complete the application for your intended degree. If you're applying to a bachelor's degree program at Parsons School of Design, Parsons Paris, Eugene Lang College of Liberal Arts, Mannes School of Music, the School of Jazz and Contemporary Music, or the School of Drama, you should submit the Common Application. If you're applying to an associate's degree program at Parsons School of Design or to the Adult Bachelor's Program, you should submit The New School’s Online Application. If you're a former New School student applying for readmission to your former program, you should submit the Application for Readmission. If you're a current New School student applying to a different New School college, you should submit the Internal Transfer Application. Visiting students can find more information on how to apply on our Visiting Students website.
- Check your application status. Log in to your Admission Hub to check the status of your application materials. Applications become complete and ready for review once all required items have been received by the Office of Admission. Allow at least ten days from the date you submitted your application for the application materials checklist to appear. After reviewing your checklist in the Admission Hub, follow up with schools and recommenders to confirm that your transcripts, recommendations, and other materials have been sent to us.

United States of America, New York City