Bachelor of Marketing at The Ohio State University
International students can study the Marketing at The Ohio State University on the Columbus campus in United States of America. This Bachelor degree is available as a Full Time program delivered on campus in English. The program has a duration of 4 years and is offered at the Columbus campus. Students can apply for the next intake starting on August 24, 2027.
About Bachelor of Marketing
Marketing
Degree: BS
Campus: Columbus
College: Business
Marketing is the management of exchange processes that satisfy individual and organizational objectives. The study of marketing includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in these exchanges. In addition to required marketing course work, students have the opportunity to select a track of courses from the areas of research analyst, sales client management, communications or product development.
Common responsibilities within marketing include personal selling, sales force management, promotional strategy, product design, marketing research and customer service.
Get started
Students admitted to the Columbus campus are also admitted directly to the Fisher major program and the marketing specialization.
Curriculum
Principles courses
Accounting Principles
Economics Principles
Statistics
Core courses
Business Skills and Environment
Business Law
International Business
Finance
Management Sciences
Management and Human Resources
Marketing
Logistics
Strategic Management
Required major courses
Consumer Behavior
Marketing Research
Marketing Strategy
Marketing Projects
Selected courses from research analyst, sales client management, communications, product development
Study abroad
The Office of Global Business provides Fisher students with a variety of options where they can put classroom theories into action in compelling international locations and learn through experience. Employers value the diverse background that global experiences provide and list "strategic international understanding" and "cross-cultural experience" as two of the most desirable employee traits.
Internship
Though internships are not required for business students, 95 percent of students registered with the Office of Career Management have some kind of internship experience before they graduate. Many students receive an offer of full-time employment from their internship employer.
Honors and Scholars
Honors students majoring in business, have the option of applying for and participating in one of four Honors programs (Accounting Honors, Finance Honors, Honors Cohort, Honors Immersion) or an Honors research project. Each option provides the opportunity to graduate with a diploma designation.
Entering freshman admitted to University Honors will be invited to apply to the Integrated Business and Engineering Honors Program and the Business Honors Learning Community.
The Business Scholars Program is a community of talented students that participate in programs and activities designed to offer insight into business practice and environment. Business Scholars learn to understand the vital role of collaboration through teambuilding, leadership training and workshops. Additionally, Business Scholars can develop partnerships with Fisher College of Business faculty and alumni.
Student organizations
The Undergraduate Leadership & Engagement Office connects Fisher students with opportunities to enhance leadership competencies, develop professional preparedness, and connect with their chosen industry and the Fisher community.
Additionally, Fisher is home to more than 35 student organizations that focus on academics, diversity, common business topics and more.
Possible careers
Marketing jobs are available in situations such as manufacturers and channel of distribution members such as retailers and wholesalers. Providers of many types of services, including health care, financial services (including banking), travel, legal services, and information services, also hire marketing executives. Not-for-profit organizations also have marketing professionals.
Many marketing graduates begin their careers in sales and customer service. This experience enables them to develop the knowledge of customer needs and wants, customer buying processes and their competition. This knowledge enables the marketing graduate to quickly move to greater sales responsibility or responsibility over the broader range of marketing issues within the organization. This can also lead to general management responsibility for the organization’s total operation.
Salary estimates
Beginning salaries for marketing professionals in 2018–19 averaged $52,065 depending on applicants’ training, education and experience.
Program objectives
At graduation, Fisher College of Business graduates:
- Will posses strong analytical and problem-solving skills to identify and critically assess problems facing contemporary businesses
- Will demonstrate in-depth knowledge of human resources
- Will possess a global perspective and can critically evaluate the international context a contemporary business operates in
- Can identify and assess ethical issues surrounding business decisions
- Are able to work effectively in a team-based environment
- Can demonstrate professional deportment and effective oral and written communication skills
Requirements and Admission Criteria for Bachelor of Marketing at The Ohio State University
Entry Requirements
Criteria of our holistic review, in no particular order.
Successful completion of university preparatory courses
High school performance (class rank or GPA), including participation in accelerated programs like Honors, AP and IB; Ohio State does not have minimum requirements for class rank or GPA
Standardized test score (ACT or SAT); Ohio State does not have minimum requirements for ACT or SAT scores
Ohio State has adopted a TEST-OPTIONAL policy for 2022 applicants. Learn more.
Ability and desire to contribute to and engage with a diverse campus community
Experiences that demonstrate leadership or engaged involvement (e.g., co-curricular activities, work experiences or military service)
Status as a first-generation university student
Demonstration of outstanding talent in a particular area
High school performance if adversely affected by physical, mental or learning environment factors
Eligibility for and likelihood of benefiting from organized support services at Ohio State
Enrollment in your intended major
Once it is determined that you are admissible, you will be considered for enrollment in the college of your intended major. Read about
English Requirements
- IELTSMin 6.5
- TOEFLMin 79
English Program Requirements
we require evidence of English language proficiency, unless you have completed three full years of school at a U.S. regionally accredited high school or if you are a citizen of, or have received a bachelor’s degree from, Australia, Belize, British Caribbean, British West Indies, Canada (except Quebec), England, Guyana, Ireland, Liberia, New Zealand, Scotland, the United States or Wales.
Tuition and Fee Information for Bachelor of Marketing at The Ohio State University
How to Apply for Bachelor of Marketing at The Ohio State University
How do I submit scores?
Ohio State has adopted a TEST-OPTIONAL policy for 2022 applicants. Learn more.
Tips for sending scores to Ohio State
Scores must come directly from the testing agency. When you register for the ACT or SAT, indicate that you want your scores sent to Ohio State.
If you already took the test but didn't send your scores to Ohio State, you can order them for a fee. Order in advance to be sure scores reach us by the application deadline.
We must receive standardized test scores by your application deadline (either November 1 or February 1 for autumn semester applicants).
October 2 (SAT) and October 23 (ACT) are your last 2021 test dates if you want your scores to be considered for our November 1 early action deadline. Important! If you plan to test on those dates, you must request that Ohio State receive scores when you register for the test. And please note: If you choose to have your scores considered, you won’t be able to review scores from these dates prior to submitting your application by the November 1 deadline.
Applicants who will have been out of high school for two or more years by their term of enrollment are not required to submit scores.
Is the essay required?
The essay is not required for either the ACT or SAT.
Should I take a standardized test more than once?
Ohio State looks at the highest composite score from a single test date. Taking the test (and having scores sent to us) more than once, while not required, may work to your advantage.
How does Ohio State look at scores?
When considering students for admission or Honors and Scholars selection, we consider the best official composite / combined score from a single test administration. Ohio State does not mix sub-scores from multiple tests.
These items plus the Common Application (STEP 3) make up a complete application. We must receive all items by the deadline to consider your application on time.
Official transcripts
High school transcripts
Request that your high school or secondary school send transcripts / documents / official copies of examination certificates for coursework from the final four years (grades 9-12) to Ohio State.
How to send your transcripts to Ohio State:
Your high school counselor can upload the transcripts / documents / official copies of examination certificates using Common App, Naviance or other secure electronic delivery service.
Your high school counselor can email the transcripts to [email protected].
If electronic submission is not possible, please mail your official transcripts to our express mail address.
Faxed transcripts will not be accepted.
Foreign language documents must be translated into English by the issuing institution, an authorized translator or a teacher of the language. Any additional requirements will be posted to your Applicant Center, so be sure to check your application status regularly after you've applied.
Official ACT or SAT scores
Ohio State has adopted a TEST-OPTIONAL policy for 2022 applicants. Learn more.How do I submit my scores?
We must receive your official ACT or SAT score sent electronically directly from the testing agency. Scores from transcripts will not be considered. Read more about score requirements in STEP 1.
Optional: Recommendation from a teacher or counselor
While not required, your counselor may send a maximum of two letters of recommendation electronically through the Common Application.
If an electronic option isn’t available, your counselor may email your letter(s) to
[email protected]; the letter must include your first and last name and OSU ID number, found on the email we send acknowledging receipt of your application. Letters sent via email are subject to sender verification.
Official proof of English language skills
You must request that your testing agency send official scores electronically to Ohio State demonstrating the English proficiency level outlined below:
TOEFL (internet-based test or internet-based test Home Edition*): 79 or higher
IELTS or IELTS Indicator*: 6.5 or higher
ACT: 21 or higher on the English section
SAT: 27 or higher on the Reading Test
Duolingo*: 105 or higher
You are exempt from this requirement if you have completed three full years of school at a U.S. regionally accredited high school or if you are a citizen of, or have received a bachelor’s degree from, Australia, Belize, British Caribbean, British West Indies, Canada (except Quebec), England, Guyana, Ireland, Liberia, New Zealand, Scotland, the United States or Wales.
Ohio State has an intensive English program for students who wish to improve their language skills called the American Language Program. A separate application is required for this program. Ohio State does not offer conditional admission to students who enroll in the American Language Program.
*To accommodate applicants affected by the COVID-19 pandemic, The Ohio State University will accept Duolingo, the IELTS Indicator and the TOEFL internet-based test Home Edition from any international student applying for spring 2022 or autumn 2022 admission. All Duolingo test takers are required to take an English placement exam upon arrival to campus. TOEFL Home Edition and IELTS Indicator test takers are required to take an English placement exam upon arrival unless they qualify for a TOEFL or IELTS score exemption.
United States of America, Columbus