Marketing, BS at The University of Alabama

The University of Alabama

United States of America, Tuscaloosa

University Rank:#901

The Marketing, BS at The University of Alabama is a Bachelor program designed for students who want to build the knowledge and skills required for careers in this field. Delivered on campus at the university's main campus in Tuscaloosa , United States of America, the program is taught in English and takes 4 years to complete. Students study in a Full Time environment while preparing for future professional opportunities. The next intake starts on July 5, 2027.

About Marketing, BS

Marketing provides a broad set of skills and interests that cover sales, retail operations, research skills, and import/export operations and logistics.

Marketing is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities. Marketers also are responsible for developing and managing products and services, along with promotion, distribution, and pricing appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. These include sales and sales management, services marketing, retailing, brand management, market research, distribution and logistics, and advertising.

Requirements and Admission Criteria for Marketing, BS at The University of Alabama

Entry Requirements

The undergraduate international admissions office will review the applicant’s transcripts within the context of the school, curriculum and country.
GPA will be calculated on all coursework, not just core subjects. UA considers applicants with a cumulative GPA of 3.0 on a 4.0 scale for admission.
UA will accept unofficial transcripts for admission purposes. These can be emailed or uploaded by the student.
- If a student applies with unofficial documents, we MUST receive the official documents directly from the school or testing authority by July 1 for Fall admission and November 1 for Spring admission.
- Any student who does not provide official copies will not be able to enroll for courses.
- If a student’s official documents are not available by that time, exceptions will be made on a case-by-case basis. Students requesting an exception must email [email protected] before the deadline to be considered.
For academic admission, students must meet the English proficiency requirement. For more information see UA’s English Language Proficiency page.
Students who meet the academic and financial qualifications, but do not meet the TOEFL, IELTS or PTE score requirement may apply for conditional admission.
- Conditionally admitted students will begin their studies in the English Language Institute and then enter directly into their academic coursework once they have satisfied English proficiency.
- For more information see UA’s conditional admission page.
Students requiring F-1 and J-1 visas must also send documentation in order to secure an I-20 or DS-2010.
Successful candidates for UA will have completed a college preparatory curriculum.

English Requirements

PTEMin 54
IELTSMin 6
TOEFLMin 79

English Program Requirements

The undergraduate international admissions office will review the applicant’s transcripts within the context of the school, curriculum and country.
GPA will be calculated on all coursework, not just core subjects. UA considers applicants with a cumulative GPA of 3.0 on a 4.0 scale for admission.
UA will accept unofficial transcripts for admission purposes. These can be emailed or uploaded by the student.
- If a student applies with unofficial documents, we MUST receive the official documents directly from the school or testing authority by July 1 for Fall admission and November 1 for Spring admission.
- Any student who does not provide official copies will not be able to enroll for courses.
- If a student’s official documents are not available by that time, exceptions will be made on a case-by-case basis. Students requesting an exception must email [email protected] before the deadline to be considered.
For academic admission, students must meet the English proficiency requirement. For more information see UA’s English Language Proficiency page.
Students who meet the academic and financial qualifications, but do not meet the TOEFL, IELTS or PTE score requirement may apply for conditional admission.
- Conditionally admitted students will begin their studies in the English Language Institute and then enter directly into their academic coursework once they have satisfied English proficiency.
- For more information see UA’s conditional admission page.
Students requiring F-1 and J-1 visas must also send documentation in order to secure an I-20 or DS-2010.
Successful candidates for UA will have completed a college preparatory curriculum.

Career Opportunities after Completing Marketing, BS

Numerous opportunities exist for students with marketing degrees. Some of those include sales, branding, supply chain, marketing research analysis, retail and purchasing, import/export operations, and logistics management. At the doctoral level, most graduates take on professorial positions.

Types of Jobs Accepted

international marketing manager, global research analyst, international procurement position, export sales representative, procurement manager, project director, international logistics, corporate logistics manager, international shipping specialist, customs broker, sales representative, and management development

Jobs of Experienced Alumni

Some of our more experienced alumni currently hold the following types of positions: chief executive officer, chief financial officer, business owners, and vice president of sales. Graduates of our doctoral program hold various professorial positions including dean and associate dean.

Learn more about opportunities in this field at the Career Center

Tuition and Fee Information for Marketing, BS at The University of Alabama

How to Apply for Marketing, BS at The University of Alabama

Copy of your passport
Relevant visa and immigration documents (This includes PR card, current visa, or F-1/ J-1 visa request and supporting documents)
Unofficial transcript copies from every secondary school you have attended. This includes academic transcripts, mark sheets, grade reports, diplomas or certificates, national standardized examination results, or other academic course work.
- Include an English translation for all documents not written in English. If you need assistance translating your documents into English, we recommend using the American Translators Association to find a certified translator.
- Students graduating high school in Nigeria, Liberia, Ghana, The Gambia or Sierra Leone must submit a copy of their WASSCE results and scratch card information (serial number and PIN) in order to complete their application.
Students that graduated 6 or more months ago should also provide a brief statement listing any academic activities since graduation (including any post-secondary coursework at institutions inside or outside of the US, English language programs, study abroad programs, etc.) List name(s) of the institutions and dates of attendance. If you have no additional academic activities, please write a short statement that speaks to your activities during the gap period. In the statement, please include the following and send to International Admissions at [email protected]:
- Full Name
- Address
- High School/Secondary School
- Graduation Date

Marketing, BS at The University of Alabama

The University of Alabama

United States of America, Tuscaloosa