Marketing, MS at The University of Alabama

The University of Alabama

United States of America, Tuscaloosa

University Rank:#901

International students can study the Marketing, MS at The University of Alabama at its main campus in Tuscaloosa , United States of America. This Master degree is available as a Full Time program delivered on campus in English. The program has a duration of 2 years and is offered at the university's main campus. Students can apply for the next intake starting on July 5, 2027.

About Marketing, MS

The Field of Marketing

Marketing is the field of business concerned with the identification and analysis of consumer and business market needs and the development and management of marketing programs to satisfy those needs. Marketers are responsible for market strategy, product development and management, development and execution of promotional programs, management of distribution systems, and pricing for targeted domestic and international market opportunities based on an understanding of consumers generated by marketing research and analysis of primary and secondary market data.

The University of Alabama offers a Master of Science degree in marketing (MS) with two concentrations:

Digital and Social Media Concentration

The Digital and Social Media Marketing specialization involves a deep dive into the new world of digital marketing, with an overview course in social media–based marketing strategy followed by courses in digital marketing analytics and advanced digital marketing. The world of digital and social media marketing is growing rapidly, with firms around the world scrambling to add digital components to their marketing strategies.

Marketing Analytics Concentration

The Marketing Analytics specialization involves a heavy curriculum in statistics and SAS programming emphasizing data analysis and data mining. Graduates with this specialization earn a SAS/Data Mining Certification and are prepared to sit for the SAS programming certificate. Marketing Analytics graduates are highly sought after by a wide variety of organizations because of their ability to work with “Big Data.”

In addition, several MS students per year continue their education in PhD programs at UA and other universities.

Program Overview:

The MS is designed to be completed in two semesters of full-time study (15 hours each) but students are welcome to take longer if they prefer. The program enrolls around 50-60 students per year, most of whom start in the fall. Students entering in the spring semester cannot graduate in two semesters due to prerequisites.

The degree consists of 30 credit hours of coursework (33 for Marketing Analytics), including six hours of Client-based Project credit. Students interested in the Marketing Analytics specialization must apply for summer admission in order to complete a graduate level Introduction to Statistics course unless such a course has already been completed.

The Accelerated Master's Program (AMP):

The Accelerated Master’s Program (AMP) in Marketing (formerly the University Scholars Program) allows academically gifted undergraduate majors in Marketing or with a double major which includes Marketing to begin taking graduate courses after 90 hours of undergraduate study. This will in many cases allow them to complete both the BA and the MS degree in four years. Once admitted, an AMP student is approved to take up to 15 hours of graduate courses that will count towards both the bachelor’s and graduate degrees.

Students completing the MS program will

earn a graduate business degree (Master of Science)
enhance their employment opportunities and upward mobility through a program of advanced marketing coursework and hands-on project experience

The program is also appropriate for persons who wish to earn a master's degree en route to a PhD in marketing.

Faculty

The marketing faculty at The University of Alabama is nationally recognized for high quality teaching, research, and service to the state and nation. Faculty members work closely with students as teachers, project and team mentors, and as resources for placement and career planning after as well as before graduation.

Placement

Placement of students is a priority. We have recent graduates in nearly every conceivable marketing position around the world. Graduates have careers in brand management for consumer product firms, in banking, in industrial and pharmaceutical marketing and sales, in automobile manufacturing, in marketing research, in supply chain management, in sports and entertainment marketing, in entrepreneurship, in the public sector, in marketing of non-profit organizations, and in academics.

Requirements and Admission Criteria for Marketing, MS at The University of Alabama

Entry Requirements

To be considered for regular admission to the Graduate School, you must have at least one of the following GPAs (on a 4.0 scale):

An overall 3.0 GPA.
An overall 3.0 GPA in your last 60 semester hours.
A 3.0 GPA in your graduate program.

Admission with Permission to Continue

If your GPA is lower than recommended, you may be considered for admission with additional requirements. Please check with your prospective program for more information

English Requirements

PTEMin 59
IELTSMin 6.5
TOEFLMin 79

English Program Requirements

Non-native speakers are required to submit TOEFL, IELTS, Duolingo, or PTE scores unless they meet at least one of the following criteria: 1) at the time of initial enrollment, they will hold a degree from a U.S. institution or an institution in one of the English speaking countries or regions listed below; 2) at the time of initial enrollment, they will have been enrolled in coursework for at least two years at a U.S. institution or an institution in one of the English speaking countries or regions listed below; 3) they are a citizen or legal resident of one of the English speaking countries or regions listed below. Information on registering for the TOEFL, IELTS, or PTE is available online or at U.S. embassies, consulates, Institute of International Education offices, AMIDEAST offices, and other organizations concerned with international education. Note that during the application process we only need unofficial language score reports. Official reports must be sent on admission.

Tuition and Fee Information for Marketing, MS at The University of Alabama

How to Apply for Marketing, MS at The University of Alabama

Copy of your passport
Relevant visa and immigration documents (This includes PR card, current visa, or F-1/ J-1 visa request and supporting documents)
Unofficial transcript copies from every secondary school you have attended. This includes academic transcripts, mark sheets, grade reports, diplomas or certificates, national standardized examination results, or other academic course work.
- Include an English translation for all documents not written in English. If you need assistance translating your documents into English, we recommend using the American Translators Association to find a certified translator.
- Students graduating high school in Nigeria, Liberia, Ghana, The Gambia or Sierra Leone must submit a copy of their WASSCE results and scratch card information (serial number and PIN) in order to complete their application.
Students that graduated 6 or more months ago should also provide a brief statement listing any academic activities since graduation (including any post-secondary coursework at institutions inside or outside of the US, English language programs, study abroad programs, etc.) List name(s) of the institutions and dates of attendance. If you have no additional academic activities, please write a short statement that speaks to your activities during the gap period. In the statement, please include the following and send to International Admissions at [email protected]:
- Full Name
- Address
- High School/Secondary School
- Graduation Date

Marketing, MS at The University of Alabama

The University of Alabama

United States of America, Tuscaloosa