The primary goal of the program is to provide students with a comprehensive foundation of the principles and practices of marketing and its role in developing and implementing successful business and marketing strategies. The marketing-focused curriculum, offered by renowned and world-class Marketing Department Faculty, provides students with both conceptual frameworks as well as analytical tools to formulate and identify business and marketing problems and opportunities, understand customers and incorporate customer insights to make informed marketing decisions, and design effective marketing plans to improve business performance.
Students graduating from the program are expected to have deep conceptual and analytical skills valued in a wide variety of industry sectors, both nationally and internationally.
Recent graduates have obtained placements in companies such as Accenture, Amazon, Disney, Hexagon Mining, Magna International, NBCUniversal, Raytheon, Sunquest, Uhaul, Target and Wal-Mart. The program also kindled an interest in some outstanding students to pursue doctoral education and an academic career in Marketing. Thus some recent graduates have also joined the PhD Program in Marketing at The University of Arizona and at the University of Texas at Dallas.
Required courses include:
- Market-Based Management
- Business Statistics
- Managerial and Financial Accounting
- Marketing Research and Analytics
- Marketing Strategy
In addition, students choose from a wide array of elective courses:
- Brand Management
- Digital Marketing
- Management of Marketing Communications
- Visual Analytics with Tableau and Data Mining
- Innovation and Product Strategy
- Pricing and Channel Strategy