Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialogue in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles.
Public Communication majors focus on a range of topics and can focus their academic plan in one area or pursue an exploratory path within this program. Fields of focus in Public Communication cover applied media studies, journalism, documentary films for social change, community media, communication design through written, video, audio, graphic, and social media, socially responsible marketing, sustainable fashion, professional communication, and more.
Whether they are creating press releases, analyzing case studies, or designing visual components, PCOM students graduate with a competitive portfolio of work that prepares them for this ever-evolving, increasingly global profession.
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- Communication Design
- Communication Design focuses on designing with the mission of communicating a message, brand, behavioral change, policy, and more. Using design to communicate allows us to reach a broader audience, be more inclusive, and communicate across cultures. Students can focus on graphic design, spatial design, publication design, and design innovation in this concentration.
- Community Media and Journalism
- Community Media and Journalism students jump into hands-on creation of content that will expand their portfolio before graduating. Building on a strong foundation of media and journalism theory, students will write, photograph, shoot video, story board, learn interview skills, and more in order to be skilled, thoughtful practitioners telling the story of their community, whether local or global.
- Strategic Communication
- Strategic Communication can be any communication with a mission: marketing, public relations, organizational communication, social media, law, policy, and more. Students can choose from a variety of topics to complete their Strategic Communication concentration from our faculty experts in behavioral change, socially responsible marketing, strategic communication, filmmaking, written journalism, oration, debate, and science communication.
View our Concentrations in the UVM Catalogue
