The Minor in Marketing is housed in the Department of Marketing: Stephens Hall 123, 410-704-3357.
Marketing is the business function that is responsible for creating, communicating and delivering value to customers. Marketing involves determining who an organization's customers are (or should be) and figuring out how best to attract and retain profitable customers. As such, proficiency in marketing is essential for any organization. The courses available in the Minor in Marketing focus on the qualitative side of marketing including personal selling, global marketing and consumer behavior. The Minor in Marketing provides students with a greater ability to understand consumers' needs and wants and an ability to create customer value. Students from any major, excepting BUAD students with a concentration in marketing, may pursue the Minor in Marketing.