Master of Marketing Intelligence at Towson University

The Marketing Intelligence at Towson University is a Master program designed for students who want to build the knowledge and skills required for careers in this field. Delivered on campus at the university's main campus in Towson , United States of America, the program is taught in English and takes 2 years to complete. Students study in a Full Time environment while preparing for future professional opportunities. The next intake starts on August 28, 2027.

About Master of Marketing Intelligence

Degree: Master of Science
https://www.towson.edu/cbe/departments/marketing/grad/intelligence/

Program Director: Dr. Hua Chang
Phone: 410-704-2426
Email: [email protected]

The Master of Science in Marketing Intelligence and the embedded Post-Baccalaureate Certificate in Interactive Marketing are designed to fill a growing need for graduates with the skills necessary to acquire, analyze and utilize marketing intelligence information in the digital age. The program is designed with an applied, experiential learning focus based on industry needs.

With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies.

As a graduate of Towson's Marketing Intelligence master's program students will be qualified for jobs such as:

Marketing Intelligence Analyst
Digital Marketing Manager
Marketing Research Analyst
Customer Insight Specialist

Accelerated Bachelor's-Master's Program

Students may also earn an M.S. in Marketing Intelligence through the Department of Marketing accelerated bachelor's to master's program. This program allows students to complete their undergraduate and graduate degrees in a shorter time frame. Prospective applicants should contact the program director for details.

Please see the Undergraduate Catalog for information on the accelerated bachelor's-master's program.

Graduates of the program will be able to:

Effectively communicate solutions to business problems.
Evaluate marketing strategies in relation to current legal and ethical standards of practice.
Recommend and utilize interactive marketing techniques and tools.
Acquire, evaluate and utilize customer information to make informed business decisions, demonstrating the financial impact of those decisions.

Disciplines

College of Business & Economics

Requirements and Admission Criteria for Master of Marketing Intelligence at Towson University

Entry Requirements

Send your transcript.

This applies to regionally accredited degrees earned within the United States.

Degree-seeking applicants must submit one official transcript from each college or university they attended. Non-degree applicants must submit one official transcript from the institution where they earned their highest degree.

Official transcripts must be sent by the issuing institution electronically, using a transcript encryption service via email to [email protected], OR by mail, sealed and stamped by the issuing institution to: Towson University, Graduate Admissions, 8000 York Road, Towson, MD 21252.

Transcripts submitted by the student are not considered official.

Pre-degree students must make sure their transcript includes all grades from the first semester of their senior year.

Submit email addresses for letters of recommendation.

Some programs require letters of recommendation as part of the application process. If the program for which you are applying requires letters of recommendation, you must enter the email address of each recommender in order to successfully submit your application. An email will be sent directly to your references asking them to complete an online recommendation.

Additional requirements for international applicants.

International students are required to be enrolled full-time in graduate degree programs at Towson University. Review the list of graduate programs that meet F1/JI requirements. In addition, international applicants may be required to provide proof of English-language proficiency and a course-by-course credential evaluation.

Note: Students who have completed a degree in the U.S. will qualify for English Proficiency without submitting additional test scores.

English Requirements

PTEMin 57
IELTSMin 6.5
TOEFLMin 80

Tuition and Fee Information for Master of Marketing Intelligence at Towson University

Application Fee 45

How to Apply for Master of Marketing Intelligence at Towson University

Complete your application and submit the application fee.

A $45 non-deferrable, non-refundable fee is required with your application. Students applying with a fee waiver will have the option to choose the type of fee waiver to be used during the payment section of the application.

Master of Marketing Intelligence at Towson University

Towson University

United States of America, Towson