Reach Consumers Through Various Channels, Driving Sales and Revenue
As a marketing major at UCF, you gain hands-on experience with conducting market research, gathering information on consumers and competitors, deploying campaigns, increasing the bottom line and analyzing various metrics. Learn what it takes to succeed in this face-paced industry and succeed in positions ranging from global companies to local businesses.
Align your personal and professional goals with your coursework by choosing from two tracks: marketing management and professional selling. Each provides you with the hands-on training and knowledge needed to succeed in the industry.
Marketing Management Track
Gain the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research or promotion.
Professional Selling Track
Prepare for a position in business-to-business selling, with the potential to advance into either sales management or marketing management.
Upon graduation you have the opportunity to break into a variety of interesting and challenging career paths such as marketing and product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations. Continuing your education through a Master™s in Business Administration can also open more doors to career advancement and help you stand out from the competition.
Please note, the marketing degree is not eligible for a double degree with another College of Business Administration major.
Related Programs:
- Business Analytics, BSBA
- Business Economics, BSBA
- Finance, BSBA
- Integrated Business, BSBA
- Management, BSBA