This program is the only sport business management program emphasizing diversity, moral, ethical, and social issues in sports, as well as focusing on sports leadership while giving the students a rigorous business education. The DeVos Sport Business Management Program is ranked as one of the top five programs in America by the Wall Street Journal, New York Times, and ESPN the Magazine. In 2015, the Program was named the number two program in the world by SportsBusiness International. Students are required to perform 21 hours of service per semester for a Central Florida organization that works with underserved youth. Students will also spend a minimum of two weeks helping to rebuild homes in post-Katrina New Orleans. A major emphasis of the DeVos Program is to have our students leave understanding the power of sport to build communities in addition to learning strong business skills for a successful career in sports management.
Students in the DeVos Sport Business Management master's program gain hands-on experience in the business of sports management, work in teams with fellow students on sports business projects from conception through implementation and develop a network in the sports industry.
Graduates of the program will understand the relationship between sport and social issues, the business of sport both nationally and internationally, and how the legal system impacts sports business. They will understand and embrace the strengths and complexities of a diverse workforce and the importance of multicultural marketing as an actual component of overall business strategy and will be prepared to lead organizations to be corporate good citizens in the community. Graduates will also be able to develop and implement integrated business and marketing plans, optimize the use of the technology, and design and carry out research necessary to make successful management and business decisions.
Job opportunities for graduates in sport management include areas such as intercollegiate and professional sport, event and facilities management, corporate and international sport, and marketing. The DeVos Sport Business Management Program develops professionals who have critical sports business management knowledge and skills, a commitment to using sport to improve life in society, well-developed leadership abilities, and uncompromising ethical standards. Students in the Sport Business Management program have the opportunity to be admitted to the MBA program and receive an MBA as an additional degree. Please note that a student admitted to the MSBM program with provisional admission to the MBA program will take 13.5 hours of coursework in the first semester, 12 of which are coursework hours that count toward both the MSBM and MBA degrees. The student must earn a grade of B (3.0) or higher in all MBA courses taken, otherwise, the student's provisional admission to the MBA program will be revoked.
The DeVos Sport Business Management MSBM program requires a minimum of 45 credit hours beyond the bachelor's degree. The program includes 18 credit hours of professional core courses, 24 credit hours of sport business management core courses, and 3 credit hours of an internship. This is a nonthesis program in which the internship serves as a capstone experience.
Total Credit Hours Required: 45 Credit Hours Minimum beyond the Bachelor's Degree
The two-year full-time curriculum includes the College of Business Administration's foundation core; selected required courses from the college's professional core for solid business skills and knowledge; and required sport business management courses that will create a unique knowledge base for our students.