The Master of Science in Marketing (MS-Marketing) program provides students with the tools and real-world experience necessary to pursue a successful career in marketing. The program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training in all areas of marketing, including branding, strategy, market research, buyer behavior, product management, and international issues. The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, and can be completed either full-time or part-time.
Experience-based learning is an integral component of the MS-Marketing program. Real-world field-study experiences will provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.
See the program website: http://business.uc.edu/graduate/masters/ms-marketing.html