Bachelor of Marketing at University of Connecticut

University of Connecticut

United States of America, Storrs

University Rank:#534

University of Connecticut offers the Bachelor of Marketing as a full-time degree delivered on campus at its main campus in Storrs , United States of America. Taught in English and completed over 4 years, the program equips students with the theoretical knowledge and practical skills required for marketing and related professional fields. The next available intake begins on August 28, 2027.

About Bachelor of Marketing

Course descriptions

The marketing major provides business students with the analytical tools for the following strategic decisions for the firm: which markets and customers to serve, with which products and services, and how it will compete. Students study the management of customers, distribution channels, products and brands, communications, and pricing and the use of information for marketing decisions.

Bachelor of Science Requirements

Marketing majors are required to achieve a cumulative 2.0 grade point average for the total of all Marketing (MKTG) courses for which they have been registered at the University of Connecticut, excluding grades and credits for independent studies and internships. A letter grade of "C" or higher must be achieved in each individual course fulfilling the Digital Marketing and Analytics or Professional Sales Leadership concentrations.

Disciplines

School of Business

Requirements and Admission Criteria for Bachelor of Marketing at University of Connecticut

Entry Requirements

First-year applicants should be attending an approved high school program. Upon graduation, a minimum of 16 units, with 15 in college preparatory work, must be completed. The following college preparatory courses are required for all first-year applicants:

4 years of English
3 years of math (algebra I, algebra II, and geometry or their equivalents)
2 years of social studies (including 1 year of U.S. history)
2 years of a single foreign language (3 years strongly recommended)
2 years of laboratory science
3 years of electives
School of Nursing applicants: high school chemistry is required.
School of Engineering applicants: high school chemistry and physics are required.

In addition to completion of an approved high school program, selection is based on a comprehensive review of all the information provided on the application, both academic and personal.

English Requirements

IELTSMin 6.5
TOEFLMin 79

Tuition and Fee Information for Bachelor of Marketing at University of Connecticut

Application Fee 80

How to Apply for Bachelor of Marketing at University of Connecticut

International first-year applicants must complete either the Common Application or Apply Coalition with Scoir. There is no preference in application choice and only one application is required.

Submission of the $80 application fee (non-refundable) is available through the chosen application. Check or money order is also an acceptable form of payment and should be sent to the Office of Undergraduate Admissions directly with the applicant’s name (as seen on the application) and date of birth.

The personal essay is required and provides the applicant an opportunity to add a unique voice to the application as well as demonstrate writing ability. The personal essay is a component on the Common Application or the Coalition Application and should range between 250 – 650 words.

Two letters of recommendation are optional but can distinguish an applicant’s character and are preferred. Recommendation letters can be sent electronically, by fax, or by postal mail.

Your submitted high school transcript(s) should include your senior classes, class rank (if applicable), and latest grades earned. Postsecondary official transcript(s) from each institution attended are also required whether or not credit is desired or expected. Transcripts must be submitted to UConn directly from the secondary institution, either electronically or by mail in a sealed envelope.

All academic credentials not written in English must be accompanied by an official, certified English translation.

Bachelor of Marketing at University of Connecticut

University of Connecticut

United States of America, Storrs