As a student pursuing a BA in Strategic Communication you will master essential concepts and skills for the creation of successful public information, promotional and advocacy campaigns. You will learn how to set strategic campaign objectives, craft effective media messages, develop sophisticated media strategies and much more.
You will explore media platforms ranging from traditional mass media to emerging digital media, and will learn what it means to be an effective, ethical and culturally sensitive communicator. In many classes you will work with local organizations to address real communication challenges and hone your skills in practice.
You will also be challenged to develop a deeper understanding of multicultural and global issues and reflect critically on the way media and communication impact our lives.
The BA in Strategic Communication will prepare you for careers in public relations, advertising, corporate communication, government and nonprofit communication, digital media management, health communication and sports promotion.
