Bachelor of Public Relations at University of Florida

University of Florida

United States of America, Gainesville

University Rank:#212

International students can study the Public Relations at University of Florida at its main campus in Gainesville , United States of America. This Bachelor degree is available as a Full Time program delivered on campus in English. The program has a duration of 4 years and is offered at the university's main campus. Students can apply for the next intake starting on January 9, 2027.

About Bachelor of Public Relations

The public relations curriculum is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses. The Department of Public Relations consistently ranks among the top public relations education programs in the United States, and it is among the largest programs in terms of the number of faculty and students, including one of the largest chapters of the Public Relations Student Society of America. The program is housed in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication.

Graduates of the program are well-prepared for careers as public relations practitioners in businesses, public relations firms, government agencies and nonprofit organizations, nationally and internationally. Their education makes them attractive candidates for graduate degree programs (master's and Ph. D.) ranging from public relations to business and international relations.

Certificate in International Communication

Students may pursue a certificate in international communication, which is designed to prepare students for career advancement and development. Courses emphasize the impact of internationalization and globalization on communication across disciplines.

Coursework for the Major

Required Core Coursework

Course List
Code	Title	Credits
ENC 3252	Writing for Strategic Communication ¹	3
JOU 3101	Reporting ¹	3
MMC 1009	Introduction to Media and Communications ¹	1
MMC 2121	Writing Fundamentals for Communicators ¹	3
MMC 3203	Ethics and Problems in Mass Communications ¹	3
MMC 3420	Consumer and Audience Analytics ¹	3
MMC 4200	Law of Mass Communication	3
PUR 3000	Principles of Public Relations ¹	3
PUR 3500	Public Relations Research ¹	3
PUR 4100	Public Relations Writing ¹	4
PUR 4800	Public Relations Campaigns ¹	3
VIC 3001	Sight, Sound and Motion ¹	4
Professional electives	19
Total Credits	55

¹: Minimum grade of C required.

Equipment Requirement

All public relations students are required to have a laptop computer. Laptops must be capable of running the Adobe Creative Cloud suite software. Students registered for VIC 3001, which is required of al public relations majors, must subscribe to, download, and install the Adobe Creative Cloud suite of software before class begins.

Other courses in the public relations curriculum require Microsoft Office software or equivalent, including spreadsheets and statistics software (e.g., Excel, SPSS) and presentation software (e.g., PowerPoint or Keynote).

Some software is available for free or at a steep student discount through UF Apps. Please inquire with UF Apps before making software purchases.
More Info

The major in public relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn public relations principles, perspectives for understanding and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for public relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide public relations practice.

Before Graduating Students Must

Achieve a passing score of 70% or higher on a major individual project (e.g., media kit) developed in PUR 4100 Public Relations Writing and evaluated by the class instructor.
Achieve a passing score of 70% or higher on a comprehensive campaign plan for an organizational client, developed in the major’s capstone course, PUR 4800 Public Relations Campaigns, and evaluated by the class instructor.
Achieve a satisfactory rating on four of the five SLOs on a standardized evaluation completed by internship supervisors as part of PUR 4940 Public Relations Internship.
Complete requirements for the baccalaureate degree, as determined by faculty.

Students in the Major Will Learn to

Student Learning Outcomes (SLOs)

Content

Correctly identify trends, concepts, and theories relevant to effective public relations practice.

Critical Thinking

Formulate accurate insights from research.
Creatively and independently analyze public relations problems.

Communication

Work effectively in teams to solve public relations problems.
Orally present ideas and recommendations clearly and effectively.
Write correctly and clearly in forms and styles appropriate for public relations.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Academic Learning Compact 6
Courses	SLO 1	SLO 2	SLO 3	SLO 4	SLO 5	SLO 6
JOU 3101						I
SPC 2608 or ORI 2000					I
PUR 3000	I	I	I	I		R
PUR 3500	R	R	R	R	R	R
ENC 3254						R
PUR 4100	R	R	R	R	R	R
VIC 3001	R
PUR 4800	A	A	A	A	A	A

Assessment Types

Projects
Exams
Presentations

Disciplines

Journalism and Communications

Requirements and Admission Criteria for Bachelor of Public Relations at University of Florida

Entry Requirements

Applicants who should complete the SSAR:

Attended a high school regionally accredited in the United States for at least three years.
Attended a DODEA (Department of Defense Education Activity) school.

Applicants who should not complete the SSAR:

Attended a secondary school located outside the United States for more than one semester.
Studied a curriculum that did not follow the standard U.S. system.

Required: At least three full years of your most recent secondary school transcripts, including courses in progress (grades 9, 10 and 11 + senior schedule) in both the native language of instruction and a word for word certified English translation (if applicable). Unofficial transcripts are accepted electronically via the status Check Status page for the review process, while official transcripts and translations are required upon enrollment.

English Requirements

IELTSMin 6
TOEFLMin 80

English Program Requirements

All applicants, regardless of citizenship, must demonstrate English proficiency. English proficiency examination results, such as TOEFL, IELTS or Duolingo English Test, are encouraged for non-native English speakers, but are not required for freshman admission. SAT or ACT results are required for all freshman applicants.

Tuition and Fee Information for Bachelor of Public Relations at University of Florida

How to Apply for Bachelor of Public Relations at University of Florida

A copy of your transcript for any school you have attended with the grades you have earned
A list of your high school activities including jobs, clubs, sports, community service, etc.
Information about your parent(s) or guardian(s), such as educational background, occupation and employer information

Add UF as a university to receive your application and review our specific application requirements.

Fill in your profile information. Your profile is where you'll enter information that will be sent to all schools to which you apply. The University of Florida requires the following sections:

Information about who you are and how to contact you, your address, citizenship, high school and family information
Current-year coursework
Honors and distinctions
Activities and experiences

Complete the UF Supplement. This includes a few additional short-answer questions so that we can learn more about you when reviewing your application.

Complete the essay questions. The essay helps our admissions staff get to know you better. Use this space to tell us something about yourself that we wouldn’t learn elsewhere in your application. And remember, the best essay topic for you is going to be the one that you are most excited to write about.

Once you have submitted your application, a link will appear on your status page to create your Student Self-Reported Academic Record (SSAR). List your high school courses and grades exactly as they appear on your transcript. You must complete the SSAR by December 1 for your application to be complete. If you begin the SSAR separately before submitting your UF application, be sure to link it to your application once your application has been submitted.

Submit your test scores to UF no later than December 15. You may either self-report your SAT and/or ACT scores through your application status page or send official scores from the testing agency. Since accuracy is critical, students who choose to self-report should have a copy of their SAT/ACT score report(s) available to reference when submitting their scores. Because UF superscores both the SAT and ACT, we encourage you to submit scores for all SAT or ACT tests you have taken. If admitted, students who have self-reported their scores in the admissions process will be required to submit official scores from the testing agency to UF by May 1. UF Institutional Codes:

You may request to begin your studies in either the Summer B or Fall term. The term requested DOES NOT affect the consideration of your application. If you are admitted, we will try to offer you the term you requested, but space limitations may mean you receive an offer for a different term.

When you submit your application, pay the $30 nonrefundable fee by credit card unless you qualify for a fee waiver. In both the Common and Coalition applications, you can indicate in the profile section if you qualify for a fee waiver.

You will receive an email 24-48 hours after submitting your application with instructions to create your MyAdmissions application status credentials. Once completed, you can log in to the MyAdmissions app status portal to keep track of your application status and the materials that UF has received. This is also where you will find the link to create your SSAR.

Bachelor of Public Relations at University of Florida

University of Florida

United States of America, Gainesville