You prepare for today's fast-paced communications industry by getting real-world experience from the start! Through internships, on-campus organizations like our student-run agency Crested Communications and classroom activities, you develop the wide range of skills employers are looking for! And in courses taught by our accomplished faculty, you'll learn how to write effectively, prepare and deliver strong oral presentations, and how to create and conduct communication research.
Our flexible program allows you to select your area of emphasis based on your interests and career goals; Communication Studies, Advertising and Public Relations, or Media Strategies.
Advertising and Public Relations
Advertising and public relations students will be able to:
- Write effectively in a variety of formats used in the field of communication.
- Prepare and deliver effective oral presentations.
- Understand and describe major theories of communication.
- Identify and define the major sub-disciplines in the field of communication.
- Demonstrate awareness of ethical dilemmas in the field of communication.
- Locate and use credible sources of information on communication topics and issues.
- Identify and evaluate the research methods used in a scholarly journal article.
- Demonstrate a fundamental knowledge of the advertising and public relations disciplines expected for entry-level employment.
- Produce materials commonly used in the advertising and PR fields.
- Integrate production and analysis that contribute substantively to advertising and PR campaign development.