The Sport Management and Leadership Major at UNH prepares students for successful careers in the sport industry. The SML major meets the needs of the ever-changing sport marketplace, by balancing academic preparation through related coursework with extensive opportunities to gain experience in the sport industry. Analyzing and integrating the context/culture of sport is embedded throughout our curriculum and grounds students' preparation for careers in interscholastic, intercollegiate, and professional sport including sport marketing, event management, coaching, administration, and sport media/communication. SML also prepares students for graduate study in areas such as sport law, sport business, sport psychology, or sport communication.
Majors take a core of foundation courses, in addition to applied electives and choose one of three focus areas: Sport Marketing and Event Management, Coaching/Athletic Administration, or Sport Media/Communication. Majors must earn a grade of B- or better in SML 580 Sport Industry, and a grade of C or better in an approved statistics course as well as each required Sport Management and Leadership course. In addition, a targeted internship experience is required since it is critical to career development. Students in this major are expected to complete a minor, cognate or a double major in a related field (e.g. business, communication, english/journalism, psychology, education) that ensures breadth and depth as well as appropriate knowledge and skills for entry into a sport-related career. Interested students should consult with major coordinator, Gretchen Browne, [email protected].

