Go to University of North Carolina Wilmington (UNCW)

Master of Integrated Marketing Communication at University of North Carolina Wilmington (UNCW)

University of North Carolina Wilmington (UNCW)

United States of America, Aberdeen

The Integrated Marketing Communication at University of North Carolina Wilmington (UNCW) is a Master program designed for students who want to build the knowledge and skills required for careers in this field. Delivered online at the university's main campus in Aberdeen, United States of America, the program is taught in English and takes 2 years to complete. Students study in a Full Time environment while preparing for future professional opportunities. The next intake starts on August 23, 2027.

About Master of Integrated Marketing Communication

Sharpen Your Strategy and Skills

Through the IMC program, you will sharpen your abilities to craft strategy, conduct research, devise appropriate messaging, enhance storytelling skills and tactfully manage media platforms in both a proactive and responsive manner.

Learn to strategically influence public buying decisions and promote brand awareness and loyalty.

Faculty take it a step beyond other strategic communication master's programs by placing emphasis on ethical decision-making and diversity and inclusion in communication.

Immerse Yourself in Learning

Take part in an optional in-person summer residency. This four-day immersive experience gives you the opportunity to participate in an IMC academic conference or an applied learning, community-based project.

If you are unable to attend, you have the option to design your own summer residency in your home state.

Plan, write, execute, evaluate and effectively present an integrated marketing communication plan

Use research to make data-driven communication decisions and understand branding and IMC within various contexts

Examine the connections between an organization's culture, brand and identity

Understand the relationship of IMC to diversity and inclusion, digital storytelling and more

Learn to create and employ digital media to communicate brand identity

Requirements and Admission Criteria for Master of Integrated Marketing Communication at University of North Carolina Wilmington (UNCW)

Entry Requirements

To be eligible for admission for graduate study at the University of North Carolina Wilmington applicants must:

Regionally Accredited Bachelor's Degree: Hold a bachelor's degree from a regionally accredited college or university in this country or its equivalent in a foreign institution (as evaluated course-by-course through a NACES approved credit evaluation service) by the first official day of classes for the term of the application.
- Seven Accrediting Bodies for Regional Institutions:
  - Higher Learning Commission, North Central Association (NH)
  - Middle States Commission on Higher Education (M)
  - New England Association of Schools and Colleges, Commission on Institutions of Higher Education (EH)
  - Northwest Commission on Colleges and Universities (NW)
  - Southern Association of Colleges and Schools, Commission on Colleges (SC)
  - Western Association of Schools and Colleges, Accrediting Commission for Senior Colleges and Universities (WC)
  - Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges (WJ)
Student Holds (Current/Previous UNCW Students): Applicants with an application hold will not be allowed to move forward in the application process until the hold is released. Check your SeaNet Account to view your account hold(s).
Grade Point Average: Have a strong overall academic record with a B average or better in the basic courses prerequisite to the area of proposed graduate study. Provisional admission may be considered by some programs. Contact the program coordinator for additional information regarding their acceptance policy.
Level: Graduate and undergraduate programs may not be pursued simultaneously.
Online Accelerated Programs (OAP): OAP programs must be pursued independent of any other program.
Additional Requirements: Meet any additional admission requirement(s) as outlined by the graduate program.
Professional Licensure in State-Regulated Professions: State laws may require practitioners to be licensed to practice in their state. Learn more about UNCW's participation in the NC-State Authorization Reciprocity Agreement.

English Requirements

IELTSMin 6.5
TOEFLMin 79

Career Opportunities after Completing Master of Integrated Marketing Communication

Graduates of this program pursue careers as:

Lead, coordinate and work with marketing, product development and sales teams to launch products and services.

Manage an organization's social media channels and create content.

Represent a company or organization to the media and public.

Manage an organization's film and video production.

Analyze a company's practices and develop plans and strategies to improve their performance.

Tuition and Fee Information for Master of Integrated Marketing Communication at University of North Carolina Wilmington (UNCW)

Application Fee 75

How to Apply for Master of Integrated Marketing Communication at University of North Carolina Wilmington (UNCW)

You will create your account after choosing a Regular Term Instruction (RTI) or Online Accelerated Program (OAP) program option on our application page.
Please create only one account. Use the same log-in anytime you start or continue an application.
Review the deadlines for your program of interest on our Key Dates page.

Master of Integrated Marketing Communication at University of North Carolina Wilmington (UNCW)

University of North Carolina Wilmington (UNCW)

United States of America, Aberdeen