Bachelor of Marketing at University of San Francisco

University of San Francisco

United States of America, San Francisco

University Rank:#1201

University of San Francisco offers the Bachelor of Marketing as a full-time degree delivered on campus at its main campus in San Francisco, United States of America. Taught in English and completed over 4 years, the program equips students with the theoretical knowledge and practical skills required for marketing and related professional fields. The next available intake begins on August 17, 2027.

About Bachelor of Marketing

Department Chair: Ricardo Villarreal, PhD

Academic research and executive experience have repeatedly highlighted the critical role marketing plays in business success. In addition, there is clear evidence that performance among non-profit and government organizations also depends on effective marketing.

In this context, the marketing curriculum and major provides students with a strong foundation in the principles and tools of the discipline. The framework begins with a customer focus and includes formulating products and services that meet and anticipate consumer wants and needs, determining appropriate price/value considerations, developing efficient distribution systems, and creating marketing communications programs to support the marketing effort.

Topics relevant to best practices in business and consumer sectors include: social media and digital marketing, branding, public relations, advertising strategy, behavioral pricing, marketing analytics and research methods, global competition, multicultural segmentation, creation of new business models and innovation strategies. Additionally, the program provides multiple opportunities to examine the role marketing plays in society and how it affects the common welfare.

Please visit the Bachelor of Science in Business Administration (BSBA) department page for more information.

It is expected that Marketing majors upon graduation will be able to:

Describe the role of marketing in organizations, industries/sectors and society
Identify key marketing tools and models (for example, segmentation, purchase decision models)
Apply relevant primary and secondary research techniques to identify marketing challenges and opportunities facing an organization or community
Assess markets using appropriate marketing tools and models
Conceptualize and develop appropriate marketing strategies in response to challenges and opportunities uncovered during market analyses
Evaluate and defend recommendations based on marketing goals and with an appreciation for the impact on broader society

Requirements and Admission Criteria for Bachelor of Marketing at University of San Francisco

Entry Requirements

Official transcripts: You'll need a transcript from each school that you've attended, plus a certified translation if the transcript is not in English. Your school counselor may also directly email your transcript(s) and your school report to [email protected].

We’ll accept unofficial transcripts as long as they are in PDF format and clearly show your full name, your school's name, your courses, and your grades. Unreadable or illegible PDF documents will not be accepted. If you are admitted to USF and you choose to enroll, you’ll be asked to provide your official final transcript.
English proficiency test scores: If English is not your native language, you are required to submit official results of the TOEFL, IELTS, PTE, or Duolingo English test. Learn more about our English language proficiency requirements, including how to waive these requirements.
Certification of Finances: International students intending to study on an F-1 or J-1 visa must verify their ability to pay for their first year at USF. Learn more about the Certification of Finances.

If you are intending to study at USF on a different visa (e.g. E-2, H-4, R-2, etc.), please email a copy of your visa to [email protected].
(Optional) Gap Year explanation: If you have taken, are currently taking, or plan to take a gap year or additional time off after completing high school, there is a section on the Common Application for you to explain how you have spent your time or how you plan to spend your time.
(Optional) SAT or ACT scores: USF does not require students to submit standardized test scores when applying for undergraduate admission.

International students must still demonstrate English language proficiency by submitting an official TOEFL or IELTS score, or by meeting one of the waiver requirements listed on the English language proficiency page.

If you do choose to submit your scores, you may have them sent directly from the testing agency, or you may send unofficial (self-reported) scores. You can send a screenshot of your test scores (name, test date, scores, and subscores must be visible), or have your counselor email us your score reports or an updated transcript with your scores to [email protected].

The writing sections of the SAT are not used in the evaluation process. USF will continue to superscore both the SAT and ACT. If you submit both scores for our review, we will use the highest score available for our admission review.

English Requirements

IELTSMin 6.5
TOEFLMin 80

Tuition and Fee Information for Bachelor of Marketing at University of San Francisco

Application Fee 55

How to Apply for Bachelor of Marketing at University of San Francisco

Complete the Common Application and send the non-refundable application fee by the application deadline.

Bachelor of Marketing at University of San Francisco

University of San Francisco

United States of America, San Francisco