The Marketing, B.S.B.A. at University of South Carolina is a Full Time Bachelor program offered at the university's main campus in Columbia , United States of America. The program is delivered on campus in English and can be completed in 4 years. Students develop academic knowledge and practical skills that prepare them for future careers in this field. The next available intake starts on August 18, 2027.

About Marketing, B.S.B.A.

Students will demonstrate knowledge of consumer behavior, and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design, or promotions.
Students will develop an understanding of the internal and external factors that influence consumer choice.
Students will be able to conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques, and how to collect, clean, and code data.
Students will develop the ability to analyze and interpret marketing research results.
Students will be able to communicate market research results effectively.
Students will develop an understanding of the strategic marketing management planning process.

Internationalization Requirement

The program also requires 9 hours of course work with international content that may be used to fulfill other degree requirements. Three hours must be taken from an approved list of courses offered by the Moore School of Business which contain international business or international economics content. The following course options can also be used to satisfy the 3 credit hours of this requirement: approved course work containing international business or international economics content, taken at a semester abroad program; an approved Maymester or summer overseas course containing international business or international economics content; an approved internship course in international business wherein a student would obtain discipline-related work experience in a foreign country; or an approved service-learning component. Students may choose from one of the following options to complete the remaining 6-hour requirement:

Language: Two language courses at the 200 level or above
or
Electives: Two approved courses with international content taken either inside or outside the Moore School of Business from a list available in the undergraduate office.

Requirements and Admission Criteria for Marketing, B.S.B.A. at University of South Carolina

Entry Requirements

In addition to the academic admission requirements of the Moore School of Business stated below, a limit on admission to the program may be imposed. An enrollment limit would become necessary if enrollment levels exceed school staffing capabilities and resources. The Undergraduate Admissions Committee, in consultation with the dean of the school, shall be responsible for adjusting undergraduate enrollment levels to ensure the quality of the undergraduate program. A student who meets admissions criteria will be favorably considered, but because of space limitations admission cannot be guaranteed. Once minimum criteria are met, all qualified applicants are placed into an admissions group and are ranked by academic credentials. Based on the number of available seats, students are admitted in ranked order until capacity is reached. The Moore School only considers new applicants for Fall Term admission.

Freshmen entering the UofSC Columbia Pre-Business division of the Moore School of Business must meet the campus requirements for admission. Freshmen applicants will only be considered for Fall Term admission.

Students from other UofSC campuses who have no work from colleges outside of UofSC must have a minimum cumulative Institution GPA of 3.25, must have taken at least 15 UofSC credit hours, and have completed calculus with a minimum grade of C. Additionally, those students who have fewer than 30 semester hours from colleges outside UofSC must also meet Columbia campus freshman admission requirements. Change of campus applicants will only be considered for Fall Term admission.

Students enrolled in other colleges on the Columbia campus must have a minimum cumulative Institution GPA of 3.25, must have at least 15 UofSC credit hour,and have completed calculus with a minimum grade of C. Internal transfers will only be considered for admission in the fall term.

Transfer students from other institutions must present a minimum cumulative GPA of 3.25 on all college work taken and have completed calculus with a minimum grade of C. Students who have taken fewer than 30 semester hours of college work must also meet Columbia campus freshman admission requirements. External transfers will only be considered for Fall Term admission.

English Requirements

PTEMin 53
IELTSMin 5
TOEFLMin 60

English Program Requirements

International applicants must be proficient in the English language. A score of 550 or above on the paper version of the TOEFL (Test of English as a Foreign Language) is required. (A score of 210 or higher on the computerized version is required, and a minimum score of 77 on the Internet version is required.) The Office of Undergraduate Admissions also accepts the International English Language Testing System (IELTS) or the PTE Academic Test (PTE). Students must score at least a 6.5 on the IELTS, or at least a 53 on the PTE. English proficiency scores are not required for international students from countries where the primary language of instruction is English nor from graduates of high schools in the United States.

An English proficiency test will be administered to international students, except those from English-speaking countries, upon arrival at the University. All international students must demonstrate sufficient proficiency in written and oral English to progress at the University level. Students who are not proficient in English will be required to take noncredit, concentrated English language training until proficiency is demonstrated.

Tuition and Fee Information for Marketing, B.S.B.A. at University of South Carolina

Application Fee 65

How to Apply for Marketing, B.S.B.A. at University of South Carolina

There are two ways you can apply for admission to the University of South Carolina:

UofSC Application
Common Application

You should choose the application that you are most comfortable submitting. There is no advantage in the admission process to using one application over the other. Visit our requirements page for details.

Regardless of which application you select, you must pay the $65 nonrefundable application fee or use a fee waiver for those who qualify for Common App, ACT, College Board or NACAC application fee waivers. All application deadlines are the same.

Tips for Applying

We communicate heavily through email, so make sure to check it regularly.
After you apply, we will direct you to your UofSC Admissions Portal, which will provide important updates and reminders.
You are required to list two different majors on the application. For more information on our undergraduate majors, review our website. If you are unsure of your major, you can select "Undeclared" in the College of Arts and Sciences.
You'll need to have a copy of your high school transcript when you apply (a web-based copy is fine). You will upload a JPEG or PDF image of your transcript to the application. After you submit the application, we'll review your uploaded transcript and let you know if we need an official one.
You'll be asked to list your senior year courses and credits on the application. You must list the exact amount of credit (full, half, trimester) for each course. You will also need to list all dual enrollment courses you are taking.
Use the essay to tell us more about the person behind the numbers. Reflect on a personal experience, and make it less about the topic and more about you.
When completing the activities section, take the space to explain the activity and your specific involvement.
Please do not send letters of recommendation unless you plan to apply to theSouth Carolina Honors College . South Carolina Honors College applicants are required to submit two letters of recommendation.

If you have any questions throughout the admissions process, contact the admissions office or your admissions representative

Marketing, B.S.B.A. at University of South Carolina