Learning Outcomes
- Demonstrate a comprehensive knowledge of the retail industry using a multi-operational approach.
- Conduct a comprehensive market research plan within the retailing domain.
- Create and execute a retail business in the omnichannel environment by utilizing best entrepreneurial practices and emerging technologies.
- Analyze consumer and market environments to enhance customer experience and solve real-world business problems applying advanced research and data analytics.
- Analyze and develop applied solutions for retail merchandise categories.
- Apply the advanced knowledge and innovative skills to conduct an applied project or to develop a thesis.