Marketing
Earn Your Degree in Marketing
Marketing occurs every time a company communicates with a customer/potential customer.
It is vital for every successful business, which is why it is one of the most recruited
degrees on campus. It covers a wide range of processes focused on creating exchange
value for customers and society, including: brand management, retailing, marketing
research, sales, social media marketing, etc. Therefore, understanding consumers and
managing these various types of communications is a primary focus of our program.
Students are encouraged to consider studying abroad! In fact, many business students
are awarded study abroad scholarships to assist with the expense of attending study
abroad programs. Southern Miss Business faculty lead three programs: British Studies,
Asian Studies, and Italian Studies.
The College of Business and Economic Development is accredited by the Association
to Advance Collegiate Schools of Business (AACSB).
Our expert faculty use their experience to help students develop the knowledge and
problem-solving skills (creative and critical thinking, communication, and collaboration)
to succeed in this dynamic workplace. Using new, diverse teaching methods, we challenge
students to apply this knowledge and skills on client-based projects. This process
allows our faculty to connect with and challenge students to build character and the
marketing know-how necessary. We also provide our students with a variety of professionalism
opportunities, such as student organizations, certificates, study-abroad, and advanced
courses.
Our marketing degree provides our majors with a well-rounded view of the discipline.
The creative marketing and marketing research courses are unique course requirements
that teach students how to think both creatively and analytically about marketing
phenomenon. Program electives are continuously modified and improved to provide the
most relevant course experiences for students.
Students may engage in internships and study abroad programs to earn credit. Study
abroad programs led by Southern Miss business faculty include the British Studies
Program, Asian Studies, and Italian Studies. Faculty in the School of Marketing are
involved in all three programs. Ask about scholarship opportunities for marketing
majors to study abroad.
