The Master of Science in Marketing degree program has been specially designed to meet the needs of students in today's marketplace, preparing those seeking higher-level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.
Designed by top-tier faculty in the Naveen Jindal School of Management"and with ongoing input and assistance from the program's Marketing Industry Advisory Board as well as the local chapters of the American Marketing Association and American Advertising Federation "the curriculum prepares students to succeed in corporate enterprises and to be future industry leaders.
The STEM-designated program offers flexible degree options for both full-time students and working professionals, with courses offered in a variety of formats to meet the needs of every student. The program is 36 credit hours, 12 classes of three credit hours each. U.S. citizens and permanent residents can complete the entire degree online by following the Marketing Management track listed below.
Beyond the core courses, there are six specialized tracks, which allow students to gain advanced knowledge in a chosen marketing track:
- Advertising and Branding
- Business Development and Sales
- Digital Advertising and Marketing
- Marketing Analytics and Customer Insights
- Product Management
- Marketing Management
Located in the greater Dallas area, The University of Texas at Dallas has connections to many marketing-driven companies, advertising agencies, and telecom corporations:
- American Airlines and Southwest Airlines
- AT&T, Ericsson and Samsung
- Alcatel, Cisco, McAfee and Texas Instruments
- JCPenney, Fossil and The Container Store
- Frit-Lay, Dr Pepper Snapple Group and Pizza Hut (YUM! brands)
- Kimberly-Clark and Mary Kay
- Wunderman Thompson, M/A/R/C Research and TargetBase
- The Richards Group, Savitz Research and TracyLocke
With world-class faculty, specialized degree tracks and proximity to marketing agencies and corporate partners, UT Dallas offers the graduates of its Marketing master's program unique opportunities to thrive as marketing professionals and future industry leaders.

