- Consumer Behavior & Marketplace Studies (For On-Campus Students)
- Consumer Behavior & Marketplace Studies: Consumer Behavior & Marketplace Studies (For Online Students)
Consumer Behavior & Marketplace Studies (For On-Campus Students)
Consumer Behavior & Marketplace Studies leverages technology and research to understand and improve the global customer experience. This bachelor of science degree blends business and analytics with creativity, trend tracking, and technology. Students develop the skills to work in an industry that powers economies and offers ample employment opportunities, including online retailing and social commerce professions. Our experienced faculty guide students through an inspiring and flexible curriculum that prepares them for careers in a dynamic and globally-focused industry.
Explore the world of commerce and technology from a people-first perspective. As a Consumer Behavior & Marketplace Studies major youll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses.
SoHEs Consumer Behavior & Marketplace Studies graduates work for diverse and rapidly growing retailing companies around the globe. Technology and management jobs have been in high demand for several years and are only expected to continue their rapid growth.
Consumer Behavior & Marketplace Studies majors complete a required internship before graduating, allowing them to pursue their own personal interests and to develop a strong portfolio of skills and references that will propel them to launch successful careers.
Consumer Behavior & Marketplace Studies: Consumer Behavior & Marketplace Studies (For Online Students)
The Consumer Behavior & Marketplace Studies program is also offered as an online option that provides an opportunity for students to complete their degree at a distance. This option is ideal for returning students with some college credit who would are interested in a part-time program with no on-campus attendance required.
Students applying to the Consumer Behavior & Marketplace Studies:Consumer Behavior and Marketplace Studies Online programapply throughUW-Madison Online.UWMadison Online undergraduate programs are for those applying as transfer students (i.e., those transferring at least 12 college credits). Re-entry students who have previously attended the University of Wisconsin-Madison may also be considered. For more information, visit theUW-Madison Online admissions website or email a UWMadison Online enrollment coach. They are here to help you navigate the application process.

