The Certificate in Business (CIB) program provides non-business students the opportunity to earn a concentration in a clearly defined academic program in business. The coursework allows students to develop a foundational understanding of business and apply this to their specific field, such as international studies or engineering. In addition to careers related to their own fields, students who earn the certificate have also found job opportunities in management, marketing, and other business fields.

About
- (Accounting) Apply accounting principles to develop decision-useful accounting information that supports implementation of organizational strategy.
- (Finance) Know and have a deep understanding of the net present value model and its components, and be able to apply the model to the valuation of assets.
- (Management and Human Resources) Know and be able to illustrate how organizational success is a function of strategy, organizational culture, human resource management, leadership, teams, structure, managing change, and entrepreneurship.
- (Marketing) Answer the “big questions” of the marketing planning process by explaining and demonstrating mastery of: 1) why marketing is a strategy and not a slogan, 2) how marketing is personal, 3) the importance of balancing risk, reward, cost, and time to optimize the 4 p’s (product, price, place, and promotion), and 4) how marketing is a conduit between customer needs and company wants.
Requirements
Entry Requirements
All undergraduate students at UW–Madison must complete the university-wide General Education Requirements, which are designed to convey the essential core of an undergraduate education. This core establishes a foundation for living a productive life, being a citizen of the world, appreciating aesthetic values, and engaging in lifelong learning in a continually changing world. These requirements provide for breadth across the humanities and arts, social studies, and natural sciences; competence in communication, critical thinking, and analytical skills necessary for success in college and beyond; and investigation of the issues raised by living in a culturally diverse society. This core is intended to provide students with intellectual and practical skills, basic knowledge of human cultures and the physical world, strategies for understanding these topics, and tools intended to contribute to their sense of personal and social responsibility. General Education complements the work students do in their majors and degrees. Together, these requirements help students learn what they need to know not just for making a living, but also for making a life.
Completing the General Education Requirements is an important part of achieving these competencies, and to do so, students choose from many courses in communication, ethnic studies, quantitative reasoning, and breadth of study across disciplines in the natural sciences, humanities, literature, and arts, and social and behavioral sciences.
Completing the General Education Requirements is an important part of achieving these competencies, and to do so, students choose from many courses in communication, ethnic studies, quantitative reasoning, and breadth of study across disciplines in the natural sciences, humanities, literature, and arts, and social and behavioral sciences.
Each school and college may choose to allow General Education courses to count toward other degree and/or major requirements. Students should always check with their advisors to discuss any additional degree requirements and determine if students are required to take specific General Education courses or to complete the requirements in a particular order. Students should review their Degree Audit (DARS) report to see how they are progressing toward fulfilling the General Education requirements. Please refer to.
English Requirements
- IELTSMin 6.5
- TOEFLMin 80
English Program Requirements
Freshman applicants educated in non-English speaking countries must submit an official TOEFL, IELTS, or Duolingo English Test (DET) score, unless English was the primary language of instruction in all four years of secondary school.
All English proficiency exams should be sent electronically, directly from the testing service.
We do not superscore any English Proficiency exam and score reports cannot be older than two years from the time you apply.
How to Send Official Test Scores
Duolingo English Test (DET)
- Minimum accepted score: 105+
- When submitting your score(s): Search category should be “Undergraduate,” then select “University of Wisconsin–Madison”
- Please do not send to offices listed under “Other,” as we are unable to retrieve those scores
- The DET should be sent with sub-scores
IELTS
- Minimum accepted score: 6.5+
- When submitting your score(s): IELTS does not require a code, so please select our account name, “University of Wisconsin, Madison Undergraduate”
- Please do not send paper copies of your IELTS scores
- We do accept the IELTS Indicator
TOEFL iBT:
- Minimum accepted score: 80+
- When submitting your score(s): TOEFL test code is 1846
- We do not accept “MyBest” score from TOEFL nor any English Proficiency exam
- For each TOEFL you submit, we will require the full score report
- We do not accept the TOEFL iTP Plus for China, but we will accept the iBT Special Home Edition
If you feel that you qualify for an English Proficiency Exam waiver based upon the requirements above, please submit all required transcripts to our office. Other test scores such as ACT, SAT, or AP (Advanced Placement) scores do not meet the requirements for a waiver. Once your transcripts are received in our office (are no longer displayed on your to-do list in your Student Center), we will determine your waiver eligibility. Waivers will not be processed prior to receipt of both the admissions application and transcripts.
Career
Students admitted to the Certificate in Business will have an assigned academic advisor and career coach. Contact information for a student’s assigned academic advisor and career coach can be found here: https://wsb.wisc.edu/programs-degrees/certificates/business-undergrad/contact-us
Certificate students are qualified for many entry-level business positions. While the career opportunities available to CIB students are vast, common business careers pursued following graduation include:
- Advertising
- Business analyst—information systems
- Business development
- Commercial and retail banking
- Consulting
- Event management
- Human resources
- Investment management
- Management
- Project lead/manager—information systems
- Retail (stores and corporate)
- Underwriting/claims adjusting
Other CIB students pursue careers in education, engineering, the nonprofit sector, or the healthcare industry, to name a few. Some CIB students attend graduate school following graduation in programs including law school, public policy, medical school, engineering, social work, and more.
Fee Information
How to Apply
Every year, we are fortunate to receive thousands of applications from a diverse range of students who are incredibly bright, engaged, and passionate. They have challenged themselves and those around them to make a difference in the world. They know that the University of Wisconsin–Madison is their next step toward something extraordinary—a place where they can lead, make discoveries, tackle key issues, gain knowledge, and establish lifelong friendships.
Starting on August 1 every year, you can begin applying to the University of Wisconsin–Madison.
The following deadlines pertain to both domestic and international applicants.
Applications and all required application materials must arrive in our office by 11:59 p.m. Pacific time on the noted deadline dates.
We cannot begin to review your application until all required materials are received.
We strongly recommend that you apply with an email that is not affiliated with your high school and that you check often. This will ensure that you have continued access to your email account after graduation from high school.
You can apply using either the Common Application or the UW System Application.

United States of America, Madison