Master of Business: Marketing MSB at University of Wisconsin Madison
    Go to University of Wisconsin Madison

    Master of Business: Marketing MSB at University of Wisconsin Madison

    University of Wisconsin Madison
    University of Wisconsin Madison
    United States of America
    United States of America, Madison
    University Rank:#110
    Master of Business: Marketing MSB at University of Wisconsin Madison

    The Business: Marketing MSB at University of Wisconsin Madison is a Full Time Master program offered at the university's main campus in Madison , United States of America. The program is delivered on campus in English and can be completed in 2 years. Students develop academic knowledge and practical skills that prepare them for future careers in this field. The next available intake starts on September 7, 2027.

    About Master of Business: Marketing MSB

    Founded in 1900, the School of Business established one of the first five business programs in the nation. That entrepreneurial spirit remains strong.

    As a student in the School of Business, you will find yourself inspired by peers, staff, alumni, business leaders, and world-renowned faculty who are focused, collaborative, and engaged in every aspect of the student experience. You will join a highly ranked program that equips you to meet both academic and career challenges. Employers value School of Business graduates because of the comprehensive preparation this learning environment provides. Graduates possess highly sought-after general management and specialized expertise in business.

    Joining collaborative, inspiring, trustworthy, and progressive WSB alumni, Business Badgers graduate prepared to lead their organizations to success and transform the world of business. Together Forward!

    1. Clearly articulate a business recommendation based on a discovered consumer insight. (A.C. Nielsen Specialization)
    2. Demonstrate a knowledge of or ability to grow business profitably through marketing research efforts. (A.C. Nielsen Specialization)
    3. Articulate a business problem and translate it into a marketing research question. (A.C. Nielsen Specialization)
    4. Evaluate a business problem and apply an appropriate marketing research technique to address the problem. (A.C. Nielsen Specialization)
    5. Develop key elements of a brand's business plan that drive growth. (Brand Specialization)
    6. Perform business analytics used to improve a brand's business results. (Brand Specialization)
    7. Articulate a plan for achieving their industry professional aspirations. (A.C. Nielsen Specialization)
    8. Demonstrate professional protocols for succeeding in the corporate environment. (Brand Specialization)
    9. Summarize current challenges faced by the marketing research industry and know potential solutions or how the industry is approaching the challenge. (A.C. Nielsen Specialization)
    10. Effectively communicate in order to drive growth for their brand's business. (Brand Specialization)
    11. Understand how to lead a cross-functional brand and product team to achieve a goal or an objective. (Brand Specialization)

    Requirements and Admission Criteria for Master of Business: Marketing MSB at University of Wisconsin Madison

    Entry Requirements

    A bachelor’s degree from a regionally accredited U.S. institution or a comparable degree from an international institution is required. International applicants must have a degree comparable to a regionally accredited U.S. bachelor’s degree. You must have completed your undergraduate degree, or similar, before starting graduate school.

    A minimum undergraduate grade-point average (GPA) of 3.00 on the equivalent of the last 60 semester hours (approximately two years of work) or a master’s degree with a minimum cumulative GPA of 3.00 is required. Applicants from an international institution must demonstrate strong academic achievement comparable to a 3.00 for an undergraduate or master’s degree. The Graduate School will use your institution’s grading scale. Do not convert your grades to a 4.00 scale.

    English Requirements

    • IELTSMin 7
    • TOEFLMin 93

    English Program Requirements

    Every applicant whose native language is not English, or whose undergraduate instruction was not in English, must provide an English proficiency test score. TOEFL scores must be submitted electronically via ETS. IELTS scores can be submitted electronically or by paper.  Our office address is: UW-Madison Graduate School, Office of Admissions, 232 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706.  Your score will not be accepted if it is more than two years old from the start of your admission term. Country of citizenship does not exempt applicants from this requirement. Language of instruction at the college or university level and how recent the language instruction was taken are the determining factors in meeting this requirement.

    Applicants are exempt if:

    Tuition and Fee Information for Master of Business: Marketing MSB at University of Wisconsin Madison

    Application Fee 60
    Master of Business: Marketing MSB at University of Wisconsin Madison
    University of Wisconsin Madison
    University of Wisconsin Madison
    United States of America

    United States of America, Madison

    WhatsApp student consultation with YouApply