Bachelor of marketing at Wayne State University

Wayne State University

United States of America, Detroit

University Rank:#781

The marketing at Wayne State University is a Bachelor program designed for students who want to build the knowledge and skills required for careers in this field. Delivered on campus at the university's main campus in Detroit , United States of America, the program is taught in English and takes 4 years to complete. Students study in a Full Time environment while preparing for future professional opportunities. The next intake starts on August 28, 2027.

About Bachelor of marketing

You thrive on new ideas, products and services. Your idea of a great career includes figuring out what customers want before they do and presenting it in the marketplace creatively and effectively. If you are a creative conceptual thinker, possess excellent communication skills, embrace deadlines and like to work in a people-oriented environment, then you should consider becoming a marketing professional.

Marketing is about strategy and the ability to distribute ideas, goods and services to satisfy the needs of the public. Through the Mike Ilitch School of Business at Wayne State University, students learn the process of pricing, product planning, distribution and promotion to meet the goals of any given organization. Career opportunities in marketing include, but are not limited to advertising, public relations, product planning, sales, research and marketing management.

As a complement to the basic major, students may pursue specializations in advertising and marketing management. Within the marketing management specialization, students can focus their studies on automotive marketing, international marketing, personal selling and sales management, and retailing.

Courses focus on many subjects, including:

Market systems and strategy
Methods of gathering and analyzing data
Consumer and organizational buyer behavior
International marketing
Advertising principles
The purchasing function

Requirements and Admission Criteria for Bachelor of marketing at Wayne State University

Entry Requirements

Each applicant is evaluated as an individual. Your admission to WSU is based on a review of many factors, which may include:

High school or secondary school academic performance
Submit an SAT/ACT score, or submit test-optional documents (two letters of recommendation, two essays, and an activities list).
Rigor of high school curriculum
Meeting Wayne State's English proficiency requirements
Any other supporting documentation requested
Submit all application documents by December 1 to be considered for merit-based scholarships.

Additional requirements

English translations of documents must bear the seal/stamp of the issuing institution.
Your statement of financial support cannot be older than six months.
Bank supporting documentation must show the dollar amount equivalent to the financial requirements (pdf) for undergraduate international students.
English proficiency tests cannot be more than two years old.
Checks drawn on foreign banks should carry the notation "Payable in U.S. funds, plus service charges."

English Requirements

IELTSMin 6.5
TOEFLMin 80

Tuition and Fee Information for Bachelor of marketing at Wayne State University

Application Fee 25

How to Apply for Bachelor of marketing at Wayne State University

You should apply as an international student if you are not a permanent resident or citizen of the United States. You should also apply under this status if you have graduated from a secondary institution and completed pre-university educational curricula in your own country.

International students can apply for 2023 using the undergraduate admission application.
If you are a citizen or permanent resident of Canada, or if you are a U.S. Citizen living in Canada, apply for 2023 using the undergraduate admissions application.

Graduate students

Those interested in pursuing a graduate degree, visit the Graduate School website and apply.

Contact the Office of Undergraduate Admissions if you have questions about the application process.

Bachelor of marketing at Wayne State University

Wayne State University

United States of America, Detroit