The Business Administration program has been designed to prepare students for leadership roles in business and the community. One program objective is to provide students with the perceptual and analytical skills necessary in making decisions and evaluating policy in business; another is to develop student understanding of the social, economic and regulatory environment of business. The program is designed for students with a variety of career goals, including opportunities with financial institutions, manufacturing and retail firms, service industries and the public sector.
Learning Competency Goals
- Demonstrate breadth of business knowledge
- Produce quality business documents
- Analyze problems using an ethical perspective
- Analyze the legal implications of business decisions
- Critically analyze problems and defend resolutions
- Solve business problems using quantitative techniques
- Apply a global perspective in conducting business
- Identify and analyze social consequences of business activities
- Understand the importance of environmental sustainability
Why Consider a Marketing Concentration in the Business Administration Major?
Marketing includes a variety of activities relating to product and service planning, pricing, communication and distribution. Many interesting career opportunities await marketing graduates, including product and brand management, advertising, public relations, sales and sales management, marketing research, distribution/traffic management and retail management and merchandising. A strong background in behavioral sciences or computer applications will complement marketing studies.

