Digital Marketing
    Duration1 year(s)
    Tuition Fee
    GBP 26,044 / Year
    Next IntakeSeptember 1, 2026

    Digital Marketing

    About

    Overview

    A clever digital ad campaign can influence millions of people. The right visual identity can transform brands and inspire loyalty. A social media post could start a revolution. On our MSc Digital Marketing at Oxford Brookes, we’ll show you how your ideas can drive profits for businesses and make a positive contribution to society at the same time.

    You might be joining us after an undergraduate degree or maybe you’ve been working in a business and want to move across to digital marketing. Perhaps you’re launching your own company and know how valuable these specialist skills are. Whatever your reasons, we’ll give you a strong foundation to build on for an exciting career.

    While the theory is important, we believe a practical experience is even more valuable. Throughout the course you’ll learn digital marketing by doing digital marketing. Experiment with analytics tools using real data from real organisations. Develop the online customer experience. Test the latest marketing apps. And learn in our specialist social media suite – it’s not just the sciences that get their own labs.

    Attend an open day or webinar Ask a question Order a prospectus

    Digital Marketing, MSc, degree course from the Oxford Brookes Business School at Oxford Brookes University

    Disciplines

    Oxford Brookes Business School

    Requirements

    Entry Requirements

    The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

    • a minimum of a second-class honours degree
    • or equivalent overseas degree from a recognised institution
    • or equivalent professional or other qualification.

    Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

    Entry will also be subject to one satisfactory reference (academic).

    Please also see the University's general entry requirements.

    We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.

    Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.

    If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.

    English Requirements

    • IELTSMin 6.5

    English Program Requirements

    If English is not your first language you will need to satisfy the university's English language requirements:

    • IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
    • if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

    Please also see the University's standard English language requirements.

    Career

    Careers

    Your business skills and specialist digital marketing knowledge will be useful for an exciting career in a range of areas such as:

    • digital marketing
    • social media marketing
    • brand management
    • content development
    • market research
    • analytics
    • media management.

    Our graduates are working at major organisations and agencies all over the world, with names like LEGO, Lidl, LinkedIn, and Leo Burnett. Roles include:

    • content manager or strategist
    • SEO specialist
    • email marketing specialist
    • social media executive
    • paid media manager
    • digital marketing officer.

    This course includes an optional placement year. It’s a great opportunity to put your skills into practice, with lots of support from Oxford Brookes staff.

    Many students join the course with a particular career goal in mind. Others know the importance of digital marketing and want a Master’s that will be useful in a range of roles. If you’re not quite ready to specialise, you might also be interested in our MSc Global Marketing course which includes many of the same modules as MSc Digital Marketing.

    Fee Information

    Tuition Fee
    26,044 / year

    Digital Marketing

    Oxford Brookes University

    Oxford Brookes University

    United Kingdom

    United Kingdom, Oxford