Marketing Major - Bachelor of Business

Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

Minimum entry requirements

• Bachelor of Business with a B+ grade average or higher in level 7 courses in the selected subject area, or equivalent
• Admission to the BBus (Honours) is subject to approval by the Dean (or representative)

International student entry requirements

English language requirements

• IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band

English language requirements