Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.
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Thinking about studying business at AUT? Book a time with us to discuss your study options.