Course overview
Join our PhD in Marketing at the University of Birmingham to develop your expertise through impactful research, world-class resources, and mentorship. Prepare for a successful career in academia or industry with our supportive and dynamic programme.
Our doctoral researchers excel in analysing diverse data sets using both qualitative and quantitative techniques. They are adept at explaining the theories that underpin various approaches to social science research, ensuring a comprehensive understanding of the field.
Talk to our students
Hear more about studying at Birmingham. Chat to one of our friendly postgraduate students to get their thoughts on our courses, stunning campus and life in a vibrant and cultural city.
Course structure
Our PhD in Marketing includes a short taught component followed by a longer research phase.
In the first year, you will take 60 credits of core Research Methods modules from the MA Social Research programme. It is recommended you also take Advanced Training Modules from the MA Social Research Programme. Depending on accredited prior learning, you may substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules, subject to supervisory approval.
