Marketing

Northwestern University

United States of America, Evanston

University Rank:#51

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Duration60 month(s)

Apply DateSeptember 1, 2022

Marketing

About

Overview Key facts:Our program at the Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments. Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques. I want to find another Phd Course

The Northwestern University Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture.

Disciplines

MarketingBusiness Intelligence & Analytics

Requirements

Academic Requirements

gmat

English Requirements

IELTSMin 7
TOEFLMin 100

Other Requirements

1Academic BackgroundStatement of PurposeTranscriptsResumeRecommendation LettersTest ScoresCertification of Proficiency in English

Fee Information

Marketing

Northwestern University

United States of America, Evanston

Go to Official Website