Mass Communication and Business BA (Hons)

Northumbria University

United Kingdom, Newcastle upon Tyne

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Northumbria University

United Kingdom , Newcastle upon Tyne

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

PN91

Campuses

Newcastle

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 19,350 / year(s)

Next Intake September-2026

Mass Communication and Business BA (Hons)

About

Understanding mass communication and media within a business - from creator to consumer.

From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.

Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses.

Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory.

Building on your previous educational experience, the top up award aims to instil the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.

Explore similar courses with our Media Studies degree which allows you to dissect the influence and impact of media in our society, delving into topics such as journalism, film, social media, and communication to gain a deeper understanding of how information and narratives shape our world.

Requirements

Entry Requirements

Entry Requirements 2025/26

Standard Entry

BTEC HND/Foundation degree, or equivalent

in a related subject.

If you have taken a BTEC HND programme, we will usually expect you to have performed to an average of Merit standard.

If you have taken a Foundation Degree, we will be looking for performance to Commendation level, or 60% average.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants should have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

English Program Requirements

International applicants should have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or an approved equivalent*).

Career

How does studying at Northumbria prepare me for the future?

The course has been developed with employability in mind. We focus on developing articulate, self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media.

On completion of the course you will have developed an informed, critical and creative approach both to understanding the connections between mass communication and modern businesses, and to your own relationships with mass communication and expressive practice.

You will be able to effectively demonstrate skills that are valued by employers and meet the challenges of employment (including enterprise related activities) in a society in which the cultural and communication industries play an increasingly central role.

What career options are available through this course?

As a graduate of Mass Communications and Business you will be in a strong position to gain employment in the mass communication, cultural, promotional, creative, and heritage industries, and will be ideally placed to work in roles such as journalism, marketing, public relations and business research.

The skills developed on the course are also valuable in the fields of public administration and management, teaching, lecturing and research, retailing and the business world. A number of graduates also opt to undertake further postgraduate study with us.